Bangaki nje ukudla okulula abantu baseMelika abakudlayo bebuka iSuperbowl?

I-SNAC International, inhlangano yabahwebi bamazwe ngamazwe embonini yokudla okulula, ibheke lokhu unyaka wesibili ilandelana futhi yathola ukuthi bangaki abantu baseMelika abathenga ukudla okulula ngeSuper Bowl.

U-Elizabeth Avery, uMongameli kanye ne-CEO, i-SNAC International:

"I-Super Bowl iyisikhathi sokuqala kuwo wonke imboni yokudla okulula."

“Amalungu ethu, okuhlanganisa abakhiqizi bokudla okulula kanye nabaphakeli babo balungiselela lezi zinyanga zamaholide ezinkulu kusenesikhathi.”

“Ezweni lonke unyaka ngamunye, abantu baseMelika babuthana ephathini eqokonyiswa ukudla okulula abakuthandayo.”

"Izinkampani ezingamalungu eSNAC ziyaziqhenya ngokubamba iqhaza elibalulekile ebumnandini nasekugubheni."

Isonto eliholela ku-Super Bowl likhulu kubakhangisi besnack, futhi ukuthengisa kuyadlondlobala njengoba abathengi begijima beya endaweni yokudla okulula. Ukudla okulula kuwumkhuba wonyaka wonke futhi kuyingxenye ebalulekile yokuphila kwabathengi.

Kepha unyaka nonyaka ngokuya ngokuthengiswa kokudla okulula nokusetshenziswa, yi-4 kuphelath kaJulayi ingaqhudelana ne-Big Game.

Ukuthengisa Okudliwayo

Ukuthengiswa kokudla okulula ngesigaba, emavikini angu-2 ngaphambi kwe-Super Bowl iqhathaniswa nesonto le-Super Bowl (Izibalo zokuthengisa ngokusho kwe-IRI)Ngonyaka odlule i-SNAC yabika ngokuthi bangaki ama-snac athengwa abantu baseMelika phakathi nesonto eliholela ku-Super Bowl ngeSonto:

  • Ngo-2017, abathengi bathenga ukudla okulula okumnandi kwenani elingaphezu kwezigidi ezingama- $370.
  • Ngo-2018, abantu baseMelika badlulela kulelo nani, bathenga ukudla okulula okungabiza ngaphezu kwezigidi ezingama-387 zamaRandi, okusho ukwenyuka ngo-4.6% kunonyaka odlule.

Izigaba ezinokukhula okuphezulu kakhulu ngenxa yokuthenga kwephathi ye-Super Bowl ngo-2018:

  • Ama-chips kanye ne-dip kuvame ukuba yisizinda sanoma iyiphi iphathi yebhola esakazwayo. Isigaba se-dips minyaka yonke sizuza kakhulu ngenzuzo ye-Big Game, ukweqa 36% uma kuqhathaniswa nesonto eledlule, ngokuthengiswa kwezigidi ezingu-$38.
  • Umphelelisi ophelele, ama-tortilla chips babe ngabaphume isibili ngokwezinga lokukhula, bathumele a I-35% yanda, ngokuthengiswa okungaphezu kwezigidi ezingu-107 zamaRandi.
  • Ama-potato chips hlala uyinkosi ngokwemibandela yokuthengisa iyonke (amaRandi ayizigidi eziyi-119), ujabulele a I-16% yanda kusukela ngeviki elandulelayo.

Ukushayela Okude

Ngomdlalo Omkhulu ngonyaka odlule, abantu baseMelika bathenge izikhwama zama-tortilla chips ezanele ukuze banwebe e-US izikhathi ezingu-2.5!Ngegeyimu Enkulu ngonyaka odlule, abantu baseMelika bathenge okulingana no-18 oz okwanele. izikhwama ze-tortilla ukuze zinwebe e-US izikhathi ezingu-2.5!
Abathengi bathenge ukudla okulula okuningi ngo-2018 kunango-2017

Uma ubheka isonto elingaphambi kwe-Super Bowl njalo eminyakeni emibili edlule, i-chip yamazambane yokuthengisa inyuke ngo-2.6% kusukela ngo-2017 kuya ku-2018, isuka ku-$116 million yaya ku-$119 million.

Ama-Tortilla chips akhule cishe ngo-3%, esuka ku-$104 million aya ku-$107 million. I-Dips ikhule ngo-1% omaphakathi kusukela onyakeni owandulele, yathengiswa ngaphezu kwezigidi ezingu-37.5 zamaRandi, futhi ukudla okulula okumnandi sekukhule kwafinyelela ku-4.3%. Abakhiqizi bokudla okulula bayaqhubeka nokukhulisa ukuthengisa kudlule amamaki aphezulu asevele aphakeme.

Ukushayela umncintiswano

Abantu baseMelika bathenge ukudla okulula okumnandi okwanele ukuze bafinyelele ngaphezu kwamaloli angu-1,000 anamasondo angu-18Ngamunye eminyakeni emibili edlule, abantu baseMelika bathenge ukudla okulula okwanele ukuze bafinyelele ngaphezu kwamaloli angamasondo angu-1,000 (ngaphezu kwamaphawundi ayizigidi ezingu-80).

Kuzo zonke izigaba, ama-chips amazambane athengiswa kakhulu, namayunithi angaphezu kwezigidi ezingama-55 athengiswe ngaphezu kwezigidi eziyi-119 zamaRandi.