I-PepsiCo yasungulwa eminyakeni engama-55 eyedlule kusukela ekuhlanganisweni kwamabhizinisi amabili ahlukene ngokuphelele - i-Pepsi-Cola Company, umkhiqizi weziphuzo, kanye ne-Frito-Lay, umkhiqizi wezinto zokudla okulula zamazambane nommbila. Namuhla iphothifoliyo yemikhiqizo yenkampani ifaka phakathi ukudla neziphuzo ezahlukahlukene ezinama-megabrand angu-23 akhiqiza imali engaphezu kwezigidigidi zamaRandi ngalinye ekuthengisweni kwaminyaka yonke.

I-PepsiCo ingumkhiqizi omkhulu wokudla neziphuzo eRussia. Le nkampani inezimboni ezingu-23 futhi iqasha ngqo abantu abangaphezu kuka-20,000. Eminyakeni eyi-15 edlule, sitshale imali engaphezu kwezigidigidi eziyi-10 zamaRandi ku- RussiaSithenga cishe amathani amazambane ayingxenye yesigidi kubalimi bendawo, sizibeka njengabathengi bamazambane abaningi kakhulu ezimbonini eRussia.

Ezolimo Kusenhliziyweni yalokho esikwenzayo. Ngakho-ke, njengengxenye yemizamo yethu yokwakha uhlelo lokudla oluhlala isikhathi eside, sitshala imali ekuthuthukisweni kwemikhuba yokulima ukuze sithuthukise isivuno sezitshalo, sihloniphe amalungelo abantu, sithuthukise izindlela zokuphila zabalimi, sithuthukise izimo zenhlabathi kanye nokutholakala okuphephile.

ERussia sisebenzisana ngqo namabhizinisi ezolimo namapulazi, sibasiza ukuthi bethule izixazululo ezintsha, babelane ngolwazi kanye nemikhuba emihle kakhulu evumela abalingani bethu ukuthi bandise ikhwalithi kanye nenani lezitshalo zabo. Sisebenzisana nabalimi emhlabeni wonke ukuhlinzeka ngoqeqesho lwezolimo ensimini, ukusetshenziswa komanyolo kanye nokunisela ngendlela eyonga izinsiza, ubuchwepheshe bokuvikela izitshalo, amalungelo abasebenzi, kanye nezinye izinkinga. Kithina, ukusebenza nabalingani bendawo abanamandla abanemikhuba emihle kanye nobuchwepheshe kuyingxenye ebalulekile yesu lesikhathi eside lempumelelo yemakethe. Umsebenzi wethu eRussia uyingxenye yohlelo lomhlaba wonke lokuthuthukiswa kwezolimo okusimeme, okusivumela ukuthi sinikele ekuguqulweni kwesikhathi eside kohlelo lwezolimo emakethe yendawo.

Senze utshalomali olukhulu ekulimeni amazambane angavuthiwe endawo. Eminyakeni eyi-10 edlule kuphela, izindleko zenhloko-dolobha zohlelo lwe-Agro Leaders zidlule amaRandi ayizigidi ezingama-50. Kunezindlela eziningana zokutshala imali lapho sibambisana nabalimi bendawo:

  • izinkontileka zokuphakelwa kwesikhathi eside kanye nezinkokhelo kusengaphambili zezitshalo zesikhathi esizayo;
  • ukwesekwa ekuthengweni kwemishini yezolimo edingekayo kanye nezindawo zokugcina imifino;
  • ukuhlinzeka abalingani ngembewu esezingeni eliphezulu;
  • ukubonisana kwethimba lethu labaphathi bezolimo abathole ukuqeqeshwa okujulile kwezemfundiso kanye nokusebenza eRussia nakwamanye amazwe;
  • izingqungquthela zemfundo kanye namakilasi ochwepheshe abalingani bethu ngokusetshenziswa kobuchwepheshe besimanje bokusebenza ensimini - ama-drone ukulawula amasimu, ukuqapha ngesathelayithi, ubuhlakani bokwenziwa ukuze kuhlaziywe isimo senhlabathi, ukunisela okubalwa ngokushesha kanye nezinqubo zokufaka umquba.

Silwela ukuthuthukisa ezolimo kulo lonke elaseRussia futhi asiqondi ukubaluleka kwazo ezweni. Siqale iphrojekthi enkulu yokutshalwa kwezimali eNovosibirsk ngoSepthemba, lapho sizokwakha khona isitshalo sokudla okulula ngama-ruble ayizigidigidi eziyi-12+. Sizodinga nezinto zokusetshenziswa zasendaweni, ngakho-ke sesivele siqalile ukusebenza nabalimi bamazambane bendawo. Sibamemile eKashira ukuze bafunde izisekelo zebhizinisi lethu, bavakashele abalimi bethu esibambisene nabo eCentral naseNingizimu yeRussia, futhi baqala ukuhlola ukuhlwanyela amazambane. Umsebenzi wezolimo eSiberia uzoba yinselele ngenxa yezimo zezulu ezinzima, abalimi kuzodingeka benze kokubili ukuhlwanyela nokuvuna ngesikhathi sezulu esihle. Ngakho lokho kuzodinga izinto zokwakha kanye nokuxhumana okwakhiwe kahle kakhulu. Kodwa leli yithuba elihle lokuthuthukiswa kwesifunda maqondana nezolimo, imboni kanye, ngenxa yalokho, ukudalwa kwemisebenzi emisha.

Siyaziqhenya ngokuthi thina njengomthengi omkhulu wamazambane ezweni sinethuba lokusekela intuthuko yomkhakha wezolimo, sisize abalimi esibambisene nabo ukuthi bachume, futhi sisebenzise ubuchwepheshe besimanje kanye nemikhuba emihle yezolimo ezisimeme. Siyajabula ukuthi ngokusekelwa kwethu, abalimi abaningi bendawo bangakha ibhizinisi elinenzuzo, bakhe imisebenzi emisha futhi bathuthukise izimpilo zemiphakathi yabo yasendaweni.

Kuthuthukiswe yizinto zeGaidar Forum 2021