Umlando wenkampani

Ama-ruble ayizigidi ezingu-400 ngonyaka avela kumazambane – indlela umlimi wasesifundeni saseVladimir aba ngayo omunye wabahlinzeki abakhulu bakaLay

U-Andrei Sinitsyn waqala ibhizinisi lamazambane emuva ngawo-1990:

U-Andrei Sinitsyn waqala ibhizinisi lamazambane emuva ngawo-1990: wahweba ezimakethe, walahlekelwa yisivuno sakhe futhi wazithola esesengozini yokubhujiswa izikhathi eziningana. Kodwa inkontileka yesikhathi eside neLay's kanye nesifiso sokwethula ubuchwepheshe besimanje emnothweni kwenza kwaba nokwenzeka ukukhulisa inkampani endaweni engaphandle ngama-ruble ayizigidi ezingu-415 emali engenayo ngonyaka.r.

“Ngezinye izikhathi ngangikhathala futhi ngizithethise:“ Yingakho ngidinga konke lokhu? Bengizovula isiteshi sikaphethiloli esincane, ihhotela elincane, yilokho kuphela! Bengizophila ngokuthula.” Kodwa-ke amandla aphinde afike, uphumule futhi ucabange, njengasehlaya: “Kwakubonakala sengathi kuwela imizuzwana embalwa nje, kodwa zingaki izinto eziwubuwula ezifika engqondweni,” – kuchaza ubudlelwano obunzima nepulazi lakhe lamazambane, elisakazeke ngaphezu kwamahektha angu-3000 edolobhaneni laseVladimir esifundeni, umsunguli wenkampani “uMelAgro “uAndrey Sinitsyn.

Namuhla amazambane akhe angatholakala kuwo wonke amaphakethe ama-20 e-Lay's chips eRussia. Ukuze afeze lokhu kukhiqiza, usomabhizinisi wayazi kahle uhlelo lokuphatha lwe-Scrum olufashini futhi watshala ama-ruble ayizigidi ezingu-30 "kubuchwepheshe obuhlakaniphile", ahlola amasimu ase-United States: ama-drones, izindawo zokugcina izithombo ezilawulwa yisimo sezulu kanye nama-tractor edijithali asiza ukutshala, ukunisela nokuvuna amathani angu-30,000 emasimini. amazambane ngonyaka - okuphindwe kanye nesigamu ngaphezu kwalokho umnotho ojwayelekile ezweni okunikezayo.

Indlela umlimi oneminyaka engu-52 ubudala kanye nobaba wezingane eziyisithupha abakha ngayo ibhizinisi ngenzuzo ecishe ibe yizigidi eziyi-100 zama-ruble ngonyaka, kungani azithola esesengozini yokuqothuka izikhathi eziningana futhi kungani aphathise ukunakekelwa kwesivuno kuma-drones?

Inhlolovo yemboni yasekuseni Izinto ezibalulekile zosuku ku-imeyili eyodwa.

Izinsuku zeviki. Zikhiphe ohlwini ngokuchofoza okukodwa.

“Amazambane awakhali”

U-Andrei Sinitsyn wazalwa ngo-1968 edolobheni elincane laseMelenki, eSifundeni saseVladimir, lapho abaningi benepulazi elincane. Omakhelwane babefuya izingulube ezithengiswayo futhi babenendlu enkulu nemoto - into yokunethezeka ngokwezindinganiso zaseSoviet. USinitsyn wathandwa yingcebo enjalo, wabe esenquma nokukhulisa izingulube.

Kodwa abazali abazange bawazise lo msebenzi. Baphikelela ngokuthi ngemva kwamabanga ayisishiyagalombili, u-Andrei wafunda esikoleni sendawo njengomkhiphi wezikhiye futhi ngesikhathi engekho eminyakeni eminingi ngaphambi kwebutho emshinini welineni waseMelenkovsky. Ngemva kokukhonza emabuthweni okwakha, uSinitsyn waqala ukufeza iphupho lakhe lebhizinisi lakhe - ngasekupheleni kwawo-1980, wathatha ama-ruble angu-13,500 ngesikweletu ukuze akhe indlu. 

Ngemuva kwalokho ngokusho kombuso  uhleloAbantu bendawo "bezindlu-2000" bangathola imali yeminyaka engama-50 ngo-1%. Amanye ama-ruble angu-2,000 anikezwa ngunina ka-Andrei. Ezandleni zakhe kwakukhona cishe amaholo ajwayelekile enyanga angu-60 - ngale mali wakha indlu, isibaya sezingulube futhi wathenga izilwane eziyishumi. "Ngawathanda ngokushesha amaphuphu ezingulube. Ngahlala nawo nje," kukhumbula usomabhizinisi. Ngokushesha kwaba nezingulube ezingamashumi amabili, futhi ngenxa yephunga elihlukile, "kwaqala inhlekelele yobuntu" eduze kwendlu - kwakudingeka ukufuna isakhiwo esisha.

Ngemva kokuwa kwe-USSR, isibaya sezingulube endaweni yokukhiqiza izinsimbi kanye nemishini sahlala singasebenzi, uSinitsyn asithenga ngamanani amancane (akakhumbuli ukuthi malini). Ibhizinisi lalihamba kahle: imali evela ekuthengisweni kwenyama nezingulube ezincane zokuzalanisa yayanele ukukhokha imali mboleko, ukuthuthukisa indlu nokuthenga iloli ye-GAZ-53.

"Kufana nokugembula. Umuntu ulahlekelwe okuthile, bese ezama ukukuwina futhi akuphakamise - nansi into efanayo ngebhizinisi"

Ngokushesha, uSinitsyn waba "nothando olusha" - amazambane. Ekuqaleni kwawo-1990, amasimu avela ezindaweni zangaphambilini zamapulazi kahulumeni ayengenalutho. Baqala "ukusabalalisa umhlaba ukuze bahlabelele ingoma," kanti umuntu owayejwayelene nosomabhizinisi, owayefuye nezingulube, wasikisela ukutshala amazambane. Ekuqaleni uSinitsyn wenqaba lo mbono ("Ngiyawathanda amaphuphu, futhi angidingi lutho olunye"), kodwa umcabango webhizinisi elisha "awuzange umvumele alale ebusuku."

Ngenxa yalokho, uSinitsyn waqasha amahektha amabili omhlaba kuhulumeni mahhala (wabe esenikezwa abantu basemakhaya mahhala), washintshana nge-recorder yevidiyo ye-Samsung ngetrektara esetshenzisiwe futhi waqala ukusebenzelana namazambane ngesikhathi sakhe sokuphumula ezingulubeni - watshala amathani angu-20 wabeka isivuno sembewu. Ngonyaka olandelayo, yanda yaba amahektha ama-5, wathenga umshini wokutshala onemigqa emibili, umshini wokulima, imishini yokulima nokumba, waqala ukuthengisa lesi sitshalo ezimakethe zendawo.

Ngo-1994, usomabhizinisi oneminyaka engu-26 ubudala, ngenxa yokuzwelana nezilwane, wayeka ukukhulisa izingulube: “Izambane alikhali uma silithosa.” Wathengisa izilwane wathenga umshini wokuvuna ohlanganisayo ngemali etholakele. “Ngayiswa ‘ku-league of farming workers’ yendawo – ngangifana nendodana yebutho. [Izinhloko zamapulazi kahulumeni] zonke zipholile, futhi manje kwavela umlimi omncane endaweni. Wonke umuntu wayefuna ukungisiza,” kukhumbula uSinitsyn.

Isiteshi esikhulu sokuthengisa ekuqaleni kwakuyizibhedlela zesifunda; u-Andrey wathengisa okusele kwesitshalo ezimakethe zaseMoscow nasemagcekeni ezakhiwo zokuhlala, lapho ayehweba khona ngqo emotweni. Ngokuhamba kwesikhathi, kwavela abathengi abathengisa ngobuningi – uSinitsyn waze wanikeza amazambane akhe e-Azerbaijan ngabalamuli.

Inkinga yango-1998, ngokusho kosomabhizinisi, yaqinisa isikhundla sakhe kuphela: izimpahla ezingenisiwe zazingatholakali kubathengi, futhi isidingo semikhiqizo evela kubakhiqizi baseRussia kanye namanani ayo saqala ukukhula.

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Ngisendleleni noLay's

Ngo-2000, ukwaziswa ngomlomo kwaholela uSinitsyn kumthengisi owayefuna umhlinzeki wezinto zokusetshenziswa zokukhiqiza ama-chips e-Nash Champion eduze kwaseMoscow. Amazambane avamile ayengemahle – ayenesitashi esincane noshukela omningi, ngakho ama-chips alezi zinhlobo awazange agcine isimo sawo futhi aba mnyama lapho ethosiwe. I-Sinitsyn ayikatshali amazambane “ama-chip” okwamanje, kodwa yanquma ukuwazama.

Umthengisi wayekulungele ukuthenga “noma yiliphi inani” lezinto zokusetshenziswa, futhi usomabhizinisi, ekhathele ukuhambahamba ezimakethe, wanquma ukuthatha ingozi futhi anikeze ikhasimende elilodwa isivuno sonke. Wathatha imali mboleko eqinisekiswe ngumndeni ukuze athenge izindawo zokugcina izinto ezinomoya omuhle kanye nesiqandisi. Ngokusebenzisa isisekelo sokukhokha ngemuva kokukhokha ngathenga imbewu yohlobo olufanele lwe-“Saturn” futhi ngaqasha imishini emisha. Uhlelo lwasebenza: umthengisi wathatha sonke isivuno sika-2001.

Ephefumulelwe yimpumelelo yakhe, u-Andrey waqasha amayunithi ambalwa emishini evela enkampanini i-Samara i-Eurotechnika. Inani eliphelele lesikweletu kanye nemali mboleko ngaleso sikhathi lafinyelela ku-€ 120,000. Usomabhizinisi wayeqiniseka ukuthi uzoyibuyisela ngokushesha imali. Kodwa isomiso sango-2002 savimbela: amazambane azalwa emancane, engafaneleki ama-chips. Ummeleli we-Our Champion wenqaba ukuqoqa izimpahla (inkampani iBridgetown Foods, engumnikazi walolu hlobo, ayizange iphendule ophenyweni lwe-Forbes ngesikhathi sokushicilelwa). USinitsyn wayesezophelelwa yimali. Wasikisela ukuthi ababolekisi babuyisele imishini emuva ngenxa yesikweletu, kodwa inkampani yavuma ukuhlehliswa.

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Usomabhizinisi wabe esenquma ukuthatha enye imali mboleko ukuze asungule uhlelo lokunisela futhi aqhubeke nokulungiselela isomiso. “Kufana nokugembula. Ngezinye izikhathi ngibukela kumafilimu: umuntu ulahlekelwe okuthile, bese ezama ukukudlala, akuphakamise – nansi into efanayo,” kuchaza uSinitsyn. Wabhoboza umthombo, wathenga ipompo nomshini wokunisela, waqasha amasimu ambalwa. Kwatholakala nomthengi omusha othengisa ngobuningi – eduze kwaseVladimir babezokwakha isitshalo sokukhiqiza ama-chip e-Chip N Go. Ngaleso sitshalo, wavumelana ngokubambisana okukhethekile. Inkokhelo kusengaphambili ye-oda yayanele ukufeza izidingo zokuphila.

"Ngaqala ukuzonda inkampani yami ngoba angiphumelelanga."

Ukuze kugujwe, usomabhizinisi watshala yonke imbewu. Kwakumelwe bakhiqize amazambane amaningi kunalawo aphethwe yizindawo zokugcina izimpahla – amathani angu-3,000, kodwa uSinitsyn wayenethemba lokuthi isivuno sizothuthela ngokushesha ezinqolobaneni zomthengi. Ekwindla, kwacaca ukuthi isitshalo asakhiwanga ngesikhathi. Usomabhizinisi kwadingeka athengise okusele – amathani angu-300.

USinitsyn wathatha amasampula amazambane waya kumlingani wakhe wangaphambili esitshalweni i-Our Champion. Endleleni ngadlula eKashira, lapho kukhona isitshalo iPepsiCo, esikhiqiza ama-chips kaLay (iFrito Lei Manufacturing LLC). Ngokusho kukaNeil Starrock, uMongameli wePepsiCo eRussia, eBelarus, e-Ukraine, eTranscaucasia nase-Asia Ephakathi, inkampani ikhiqiza ama-chips kuphela ezintweni zokusetshenziswa zasendaweni futhi isebenza nabahlinzeki baseRussia abangu-50. USinitsyn washayela waya esitshalweni ukuze athole inhlanhla.

Ngokusho kwezikhumbuzo zosomabhizinisi, umphathi wezolimo uMartin Mentfurd wathatha amasampula, wawayisa elabhorethri wabe esebuya ngemva kwemizuzu embalwa wathi uthenga konke. Unyaka waphenduka imvula, ingxenye yesivuno esivela kubahlinzeki bePepsiCo abadala yalahleka, ngakho inkampani yayidinga izinto zokusetshenziswa. Ngemva kwezinsuku ezimbili, iPepsiCo yayinamazambane, imali yayise-akhawuntini yosomabhizinisi. Amaqembu awazange adalule inani lentengiselwano. USinitsyn akazange afike kwi-Our Champion.

Ngemva kwamasonto ambalwa, kwacaca ukuthi isitshalo esiseduze neVladimir, uSinitsyn ayevumelene naye ukuhlinzeka ngobuningi besitshalo, sasizoqala ngonyaka owodwa kuphela. Le nkampani ayizange ifune ukubuyisela imali ekhokhwa kusengaphambili, kodwa ayizange ikwazi ukusiza ngokuthengiswa kwamazambane ayebekelwe yona. I-Sinitsyn yazama ukuxoxisana nokunikezwa ne-PepsiCo, kodwa le nkampani yayidinga iqembu elisha kuphela ngoFebhuwari. Usomabhizinisi wavuma le nketho, wagcina isivuno ezindaweni zokugcina izimpahla, futhi wathola ama-ruble ayizigidi ezingu-4. “Ngosuku lwesishiyagalombili kuMashi ngikhokhe zonke izikweletu futhi ngangingumuntu ojabule kakhulu emhlabeni,” kusho yena.

Kwaqala kanjalo-ke ukubambisana kwesikhathi eside nePepsiCo. Amaqembu awadalulanga imininingwane yokubambisana, ecaphuna izimfihlo zokuhweba. Imali engenayo yebhizinisi likaSinitsyn ngo-2003, ngokusho kwedatha yalo, yayingama-ruble ayizigidi ezingu-8.45, inzuzo - ama-ruble angu-649,000.

"Ngakhala futhi ngathengisa ngemali encane.”

Ukubambisana neLay's kwasiza iSinitsyn ukuba ifinyelele ezingeni elisha: inkampani, ngezindleko zayo, yathutha abahlinzeki emafektri e-USA, eBelgium, eFrance, nasePoland. Ngakho-ke u-Andrey wajwayelana nemikhuba yezolimo yangaphandle.

Ngo-2007, iSinitsyn yaqala ukutshala amazambane isebenzisa ubuchwepheshe baseMelika - umehluko usendleleni yokufaka imisele, ukusika izintaba, ukuqoqa nokuhlunga. Isivuno saphindeka kabili ngale ndlela entsha. Imali engenayo ka-2007 yafinyelela kuma-ruble ayizigidi ezingu-85, okuphindwe kanye nesigamu ngaphezu konyaka odlule.

USinitsyn wathenga amasimu epulazi likahulumeni langaphambili laseBolshoy Priklon – manje wayesenamahektha angu-3,000 ayenawo. Usomabhizinisi wandisa imali yakhe, wandisa abasebenzi bakhe kanye nezikweletu, waphinde wawela ebugqilini: lapho eseqophelweni eliphezulu, izikweletu zakhe zemali mboleko yasebhange zafinyelela kuma-ruble ayizigidi ezingu-180. Le nkampani yakhula yaba nkulu kangangokuthi ukulawula ngesandla kwaqala ukungasebenzi kahle.

Impilo yomuntu siqu yalo somabhizinisi nayo ayizange ihambe kahle – wahlukanisa futhi waqamba kabusha inkampani uSvetlana (ukuhlonipha owayengumkakhe) yaba yiMelAgro (ingxenye yokuqala igama elifingqiwe ledolobha lakubo laseMelenki).

“Nginqume ukuthi ngizopenda uthango ngombala onjani, ukuthi ngizothenga siphi isipikili – futhi. Umhlaba waqala ukuhlukana ngaphansi kwami”

"Kwakuwukukhohlisa ukuthi kunamaphini amaningi angizungezile, futhi enza okuthile. Eqinisweni, njengezilinganiso zamagiya, bamane badlulisa ulwazi lwami. Ngikhethe umbala onjani wokupenda ucingo, nganquma ukuthi ngizothenga siphi isipikili - futhi. Umhlabathi waqala ukuhlukana ngaphansi kwami, "kukhumbula uSinitsyn. Ibhizinisi "lehla" kanye nokukhiqiza kwabasebenzi.

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Ukuze aphume ekucwileni, usomabhizinisi waziphonsa ekufuyeni izilwane – wayefuna ukuzalanisa izinkomo nezimbuzi. Kodwa lokhu kwathatha izinsiza eziningi futhi akuzange kunikeze inzuzo ebonakalayo. Ngenxa yokuphathwa kabi komhlaba kanye nokuphathwa kabi kwawo (amasimu ayengavunyelwe ukuphumula – ayetshalwa minyaka yonke), amazambane ayengenwe yibhaktheriya. “Ngaqala ukuzonda inkampani yami ngoba ngahluleka,” kuvuma usomabhizinisi. Ngo-2009, sonke isivuno sagula. USinitsyn akakwazanga ukufeza izibopho zakhe kuPepsiCo futhi walahlekelwa yinkontileka.

Le nkampani yasindiswa ngengozi – u-2010 waba unyaka owomile, abahlinzeki abaningi bamazambane basala bengenaso isivuno. Futhi uSinitsyna wasindiswa uhlelo lokunisela. Waphinde wakwazi ukuthengisa isivuno kuPepsiCo, kodwa ngaphandle kwenkontileka yesikhathi eside – ngentengo yemakethe ephindwe kane nesigamu kunokujwayelekile. Ngo-2011, wanikezwa inkontileka ngemibandela yakudala, kodwa uSinitsyn wenqaba – wanquma ukungangeni esivumelwaneni somthamo ohleliwe ngethemba lokuthi iPepsiCo izophinde ithenge amazambane ngentengo ephezulu.

Kodwa-ke, ukubheja akusebenzanga – unyaka olandelayo waba nezithelo. I-PepsiCo yayiqhuba kahle ngezinto ezidingekayo, futhi iSinitsyn yayingenazo ezinye izindlela ezinkulu zokusabalalisa. “Wakhala futhi wathengisa amazambane ngemali encane kakhulu.”

noma eminyakeni emibili eyalandela, usomabhizinisi naye wayethembele enhlanhleni kanye nesimo sezulu kodwa akaphumelelanga, walahlekelwa yi-50% yenzuzo yakhe. Ngo-2014, wanquma "ukulalela" nokuvuselela ubudlelwano bakhe besikhathi eside nesivumelwano nePepsiCo. Lokhu kwasiza ekufinyeleleni izinkomba ezizinzile: imali engenayo ka-2015, ngokusho kwe-SPARK, yayingama-ruble ayizigidi ezingu-226, inzuzo - ama-ruble ayizigidi ezingu-38.4.

Izambane zedijithali

“Bengisenkundleni. Ngabheka isimo sezinto nxazonke, futhi kwaba buhlungu emphefumulweni wami. Ngavele ngacabanga ukuthi angazi ukuthi ngihole kanjani, yilokho kuphela,” usomabhizinisi ukhumbula isikhathi senhlekelele. Wathola “impande yenkinga” futhi wakhululeka lapho evuma iphutha – wayengenalo uhlelo lokulawula.

USinitsyn uqede izifundo zezinyanga eziyisishiyagalolunye eMoscow School of Business Owners kanye nezinhlelo eziyishumi nambili nabeluleki abazimele kwezezimali, ukuphatha kanye nezinye izindawo. Sekukonke, utshale imali engaba ama-ruble ayizigidi ezi-5 emfundweni yakhe yebhizinisi.

Ulwazi olutholiwe lusize ekwakheni kabusha isakhiwo senhlangano – manje umbuso wamazambane waseSinitsyn usebenza ngokwendlela yeScrum. Umqondisi omkhulu unesibopho sazo zonke izindaba zokusebenza, isazi sezolimo esiyinhloko saba umqondisi womkhiqizo, kanti unjiniyela oyinhloko waba umqondisi wezobuchwepheshe. Iminyango kanye nohlelo olucacile lwavela. Njalo ebusika, iSinitsyn ihlela izikhathi zamasu: indiza nabaphathi abaphezulu iya eTurkey noma eCyprus izinsuku eziyishumi, lapho wonke umuntu “evala khona amafoni abo futhi axoxe ngezindaba zenkampani.” Bese isu likhishwa ezinhlokweni zeminyango, eziguqula izingxenye ngazinye zalo zibe izinhlelo eziqondile. Izinhlelo ziphenduka imisebenzi yabasebenzi.

"Palych, kungani ungahlali phansi? Ngokuvamile, siyayitshala – siyayitshala bese siyikhohlwa"

I-Perestroika yaphela ngo-2017. Le ndlela entsha yasiza uSinitsyn ukuba azikhulule ngokuphelele “ohlelweni lokusebenza” futhi anikele ngesikhathi ekuthuthukisweni kwesu lenkampani kanye nasekusetshenzisweni kobuchwepheshe abubona phakathi nohambo lwakhe oluya e-United States.

Ukuphathwa kwensimu okuzenzakalelayo kuka-Andrey – wathenga izinhlelo zokulawula imishini ezenzakalelayo ezakhelwe ezintweni ezindala kanye nama-tractor. Namuhla, yonke imishini ifakwe amakhompyutha asebhodini afunda izimpawu zesathelayithi esebenzisa izinhlelo ze-GPS kanye ne-GLONASS, futhi adale amakhophi edijithali amasimu – amamodeli abonakalayo anemingcele nemizila. 

Imisebenzi yosuku ichazwe kusengaphambili futhi ifakwa kukhompyutha esebhodini, umshayeli udinga ukufaka igama lensimu kuphela - bese kuvuleka imephu phambi kwakhe. Lapho nje eqala itrektara endleleni, uqala ukuhamba, ashintshe amagiya ngokuzimela futhi ajike emngceleni wensimu. Umqhubi womshini uqinisekisa kuphela ukuthi "konke kuyasebenza futhi kugcina isivinini senjini." "Ukugcwalisa" kobuchwepheshe iSinitsyn kubize ama-ruble ayizigidi ezingama-23, wathatha imali ekongeni kwakhe.

Indlela yokutshala amazambane nayo ishintshile. Imvula ende igugula amasimu, kuvela imigodi kuwo, lapho amanzi eqoqana khona. Lokhu kuholela ekonakalisweni kwesivuno esingu-30-60%. USinitsyn waqala "ukuskena" amasimu esebenzisa itrektara enohlelo olukhethekile oluthatha ukufundwa njalo ngamamitha angu-8 endlela - i-latitude, i-longitude kanye nokuphakama kwemisele. Ngokusekelwe kulolu lwazi, kwakhiwa imephu lapho izindawo ezikhungethwe khona yizikhukhula zibonakala khona. Uma ushintsha indlela yokutshala, khona-ke amanzi azogeleza ngendlela ehlukile futhi isivuno ngeke sife.

Ekuqaleni, abasebenzi baseMelAgro babengenaso isithakazelo ngezinto ezintsha, bathi: “Palych, kungani ungahlali phansi? Ngokuvamile, siyasitshala – siyasitshala bese sikhohlwa,” kukhumbula usomabhizinisi. Kodwa u-2017 waba unyaka onemvula, futhi ngenxa yendlela entsha, iSinitsyn yakwazi ukusindisa isivuno ekuboleni – abaqhubi bemishini abasaphikisi. Imali engenayo yenkampani ngalowo nyaka, ngokusho kwe-SPARK, yayingama-ruble ayizigidi ezingu-218, inzuzo – ama-ruble ayizigidi ezingu-20.5. Cishe okufanayo nonyaka odlule, naphezu kokuthi indawo yokutshala yayingaphansi ngo-20% ngenxa “yezicucu ezigobile”.

Okunye okusha ukuqapha izithombe emoyeni. Kanye ngesonto, i-drone indiza phezu kwamasimu - imoto engenamuntu engamagremu angu-900, ebiza ama-ruble ayizigidi ezingu-1.2. Wenza izithombe eziyisithupha zensimu ngehektha ngalinye, futhi isofthiwe ekhethekile icubungula idatha, ibonise isimo sezitshalo. Isibonelo, ungabona ukuthi yiziphi izindawo ezingenawo umswakama bese uthumela umshini wokufafaza ongenamuntu lapho. 

Nsuku zonke, izimila ziyathathwa elabhorethri epulazini. “Ngaphambilini, bengingazi ukuthi kuzokwenzekani ekwindla. Kwakuvame ukwenzeka: uhamba ihlobo lonke ucabange ukuthi ibhizinisi lakho lihle, kodwa ukuhlanza kuqala, ingxenye yendawo isusiwe, bese uqaphela ukuthi uchithe konke futhi, ngeke uphinde ukuqoqe, futhi uzozithola usenkingeni yezomnotho,” kusho uSinitsyn. Manje useyazi konke ngesimo sezithombo nganoma yisiphi isikhathi futhi angabikezela umphumela.

Amazambane avuniwe agcinwa isikhathi eside - emakamelweni akhethekile anokulawulwa kwesimo sezulu. Futhi amasimu aphumulile - eminyakeni engenazo izitshalo zamazambane, ukolweni notshani obuhlala isikhathi eside kutshalwa kuwo, okuthengiswa ekukhiqizweni kwendawo kanye nokudla kwemfuyo. Ngokusho kuka-Andriy Savchenko, umqondisi omkhulu we-SK Ventures, etshala imali ezinkampanini zezolimo ezintsha, le ndlela isiza ukuthuthukisa umkhiqizo womhlaba futhi iqhubeke nokusimama emakethe. Sekukonke, uSinitsyn wasebenzisa amanye ama-ruble ayizigidi ezi-7 kulezi zinto ezintsha, nazo ezithathwe ekongeni kwakhe.

Izithelo zokutshalwa kwezimali

Ngenxa yokwenza okuzenzakalelayo kusuka kuhektha eli-1, iSinitsyn manje ithola amathani angu-40 amazambane - okuphindwe kathathu kuya kane kunalapho isebenza ngendlela yakudala. Futhi okuphindwe ka-1.6 kunesilinganiso sikazwelonke, okucashunwe yi-  UMnyango Wezolimo.

Emakethe, le ndlela intsha: idatha evela kufayela le- UMnyango Wezolimo uthi u-10% kuphela womhlaba eRussia ocutshungulwa kusetshenziswa ubuchwepheshe bedijithali. “Ezolimo ziyimboni evuthiwe. Imakethe sekuyisikhathi eside yakhiwa futhi igcina imithetho kangangokuthi osomabhizinisi abaningi abacabangi ngisho nokwethula noma yiziphi izinto ezintsha zobuchwepheshe futhi, mhlawumbe, abazi nokuthi kukhona ubuchwepheshe obusebenzayo nobungabizi,” kusho u-Ilya Kobyakov, umphathi wokutshalwa kwezimali wesikhwama sezimali ze-venture capital iTealTech Capital.

“IRussia isendaweni yesibili emhlabeni ngokuhlinzekwa kwamanzi ahlanzekile, endaweni yesithathu ngokuhlinzekwa kwezinsiza zomhlaba ezifanele ezolimo, futhi iphakathi kweziyi-10 eziphezulu ngokuhlinzekwa ngomanyolo wamaminerali. Lena imakethe enkulu kakhulu,” kukhumbuza uSavchenko nge-SK Ventures.

Imali engenayo yeMelAgro ngo-2018 yafinyelela kuma-ruble ayizigidi ezingu-286.6, inzuzo - izigidi ezingu-67.7. Ngo-2019, izinkomba zanda ngokuphindwe ka-1.5: zaya kuma-ruble ayizigidi ezingu-415 kanye nama-ruble ayizigidi ezingu-97.3, ngokulandelana. Ngokusho kwe-Federal State Budgetary Institution “Center of Agroanalytics” (esebenza ngaphansi koMnyango Wezolimo), inkampani isendaweni ye-12 ngokwemali engenayo phakathi kwazo zonke izinkampani ezitshala amazambane eRussia.

Cishe u-10-15% wemali etholwe yilethwa ummbila notshani, kanti okunye - amazambane eLay's. Ngo-2019, iSinitsyn yavuna amathani angu-30,000 alesi sitshalo. I-PepsiCo Forbes yaqinisekisa ukuthi iMelAgro isalokhu ingenye yabahlinzeki abakhulu bamazambane ama-chips ayo eRussia. NgoNovemba, le nkampani yaqaphela iMelAgro njengomhlinzeki ongcono kakhulu wesitshalo eKashira (ikhophi yediploma itholakala kwiForbes). 

Kusukela ngo-2016, ingxenye yamazambane aseSinitsyn, ngokusho kommeleli wePepsiCo, ithunyelwe ezimbonini zale nkampani eYurophu, inani lezimpahla ezithunyelwa kwamanye amazwe alikadalulwa. Ngokusho komtshali-zimali uPavel Danilov, owayengumlingani ophethe we-Agrotech I fund, naphezu kwengozi yokugxila kumakhasimende amakhulu, isu leSinitsyn lingaba eliphumelelayo. “Isidingo esinamandla esivela enkampanini enkulu nekhulayo kanye nentengo enhle yomkhiqizo we-premium kuyinzuzo kumlimi ongahlela intuthuko yebhizinisi kanye nokutshalwa kwezimali kwezobuchwepheshe,” esho.

U-Andrey uhlela ukuqhubeka nokuzama ngokuzenzakalelayo – isibonelo, ufuna ukuhlela ukuphathwa kwensimu ekude futhi eminyakeni emi-2-3 ezayo andise isivuno sibe ngamathani angu-50,000. I-MelAgro ingumhlinzeki ozinzile ngokwenani kanye nekhwalithi yezinto zokusetshenziswa ezihlinzekwayo. Abesabi ukuqala into entsha futhi bethula ngenkuthalo izixazululo ezintsha kubuchwepheshe bokukhulisa amazambane. Kuze kube manje, i-MelAgro yenze imisebenzi yabalingani ezingeni eliphezulu, futhi uma inkampani iqhubeka nokuhlinzeka ngezinto zokusetshenziswa ezisezingeni eliphezulu, sizozithenga, ”kusho uNeil Sturrock, uMongameli we-PepsiCo eRussia.

/ umlando wenkampani /

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