#Calbee #SeabrookCrisps #SnackIndustry #PotatoChips #PlantExpansion #ManufacturingCapacity #MarketGrowth #Diversification #ConsumerPreferences #SustainableAgriculture
Entuthukweni ebalulekile embonini yokudla okulula, iCalbee, inkampani yaseJapan yokudla okulula futhi engumnikazi we-Seabrook Crisps, itshala u-£12 wezigidi ekwandiseni isitshalo sayo sase-UK esiseBradford. Lesi sinyathelo siza njengengxenye yesu elibanzi lokuthuthukisa umthamo wokukhiqiza kanye nokuhlangabezana nesidingo esikhulayo emakethe yase-UK.
Iphrojekthi yokwandisa amamitha-skwele angu-4,000, egunyazwe iziphathimandla, ihlanganisa nokwengezwa kwemishini emisha yokucubungula amazambane, ukuthosa, kanye nezikhwama. Lokhu kwandiswa, okuzoqedwa ngoNtulikazi wonyaka olandelayo, kulindeleke ukuthi kuphumele ekwandeni okungama-70% kwamandla okukhiqiza. Ukutshalwa kwezimali kubonisa ukuzibophezela kukaCalbee ekukhuleni kwesikhathi eside, ekwandiseni umkhiqizo, kanye nokwenyuka kwesabelo semakethe.
I-Seabrook Crisps, etholwe nguCalbee ngo-2018, phambilini yayingaphansi kwesigaba esizimele se-Lloyds Bank. Phambilini lesi sitshalo sasithole ukufakwa kwemali eyi-£3 million ngo-2021, okuholele ekukhuleni komkhiqizo ngo-10%. Ukwanda kwamanje akubonisi nje kuphela ukuzibophezela kwenkampani ekuhlangabezaneni nesidingo semakethe kodwa futhi kubeka i-Seabrook Crisps esikhundleni sokuhlukahluka kube amafomethi nezikhathi ezintsha.
Umkhulumeli kaCalbee ugcizelele, “Lokhu kutshalwa kwezimali kusekela isu lethu lesikhathi eside kanye nesifiso sethu sokwanda, ukukhula komkhiqizo, nokukhulisa umnotho wethu. emakethe ukwabelana. Ngokwandisa indawo yethu, sizokhulisa ibhizinisi lethu elibalulekile futhi sikhule sibe amafomethi amasha nezikhathi kuyilapho siqhubeka nokuletha izinto ezimnandi, ezisezingeni eliphezulu, nemikhiqizo ethengekayo abathengi abangayijabulela nsuku zonke.”
Ngaphandle komugqa wayo womkhiqizo owumgogodla wama-crisps asikwe ngokuqondile, i-Seabrook Crisps ihlinzeka ngezitolo ezinkulu zase-UK ukudla okulula okuhlukahlukene, okuhlanganisa ama-nibbles akhukhumele namasongo. Ngokuphawulekayo, iningi lalezi zidlo zokudla ezidliwa yimifino azinayo i-gluten futhi zigunyazwe ngabakwaCeliac UK, okuhambisana nesidingo esikhulayo sabathengi sezinketho zokudla okulula okunempilo.
Kuhle ukuqaphela ukuthi ubukhona bukaCalbee e-UK budlulela ngale kwe-Seabrook Crisps, ngokusatshalaliswa kohlobo lwesnack olusekelwe esitshalweni lwe-Harvest Snaps. Lesi sinyathelo samasu sibonisa ukuzibophezela kukaCalbee ekwahlukaniseni iphothifoliyo yomkhiqizo wayo kanye nokubhekelela izinguquko ezithandwayo zabathengi.
Ukutshalwa kwezimali okukhulu kukaCalbee ekwandiseni isitshalo sase-Seabrook Crisps akubonisi nje kuphela impendulo ekukhuphukeni kwesidingo semakethe kodwa futhi nesinyathelo esibalulekile ekukhuleni kwesikhathi eside kanye nokuhlukahluka. Imboni yezokudla okulula ingalindela ukukhula okuphawulekayo ekukhiqizeni ama-chips amazambane ayisikiwe, okuhambisana nokushintshayo okuthandwayo kwabathengi kwezinketho ezintsha nezisezingeni eliphezulu.