Potato chips umkhakha ku Denmark, INorway neSweden baqala ngomthelela oqondile we-United States of America. Abanye babakhiqizi bokuqala kule ndawo baqala ukukhiqiza ama-chips ngemuva kohambo oluya e-United States. Abanye babo baze bavula ibhizinisi labo ngokubambisana nezinkampani zaseMelika. Lokhu kungabonakala ekwakhiweni kwama-logotypes abo futhi ngokuhamba kwesikhathi ngokukhetha izinto zokwakha ukubonwa kwesikhwama. Iningi labo lisalandela izitayela zabo, kepha eminyakeni edlule bafunde nokulalela izidingo nezidingo zabathengi babo.
nguBarbara Zec
Denmark
I-Orkla Confectionery & Ungadla kuyingxenye ye Iqembu le-Orkla, enye yezinkampani zebhizinisi ezindala kakhulu zaseNorways nomhlinzeki ohamba phambili wezimpahla zabathengi ezinophawu eNordics naseBaltics. Futhi ungumnikazi wemikhiqizo yamazambane ethandwa kakhulu eDenmark, eNorway naseSweden: Ama-KiMs emakethe yaseDenmark naseNorway, Itafula eDenmark nase OLW emakethe yaseSweden.
Ama-KiMs wumkhiqizo wamachips nokudla okulula okuyi-Orkla Group. Yaqala ukubizwa ngoKim, ngo-1961, kodwa omunye umkhiqizi kagwayi waseJalimane wayeselisebenzisile futhi walibhalisa leli gama njengomkhiqizo kagwayi. Kungakho igama lomkhiqizo lashintshwa kamuva kuma-KiMs. Umnikazi wokuqala kwakunguDanish Odense Marcipanfabrik. Kamuva yathengiswa kwaNora Industries futhi ekugcineni, ngokuhlangana ne-Orkla ngo-2013, yaba yingxenye ye-Orkla Confectionery & Snacks DK. Kulo nyaka kugujwa iminyaka engamashumi amahlanu.
EDenmark, ama-KiMs anamaphesenti angamashumi amahlanu amasheya emakethe, acishe aphindwe kahlanu kunalowo ancintisana naye kakhulu. Banemikhiqizo yabo kepha bakhiqiza nokudla okulula kwamanye amaketanga ahamba phambili emhlabeni jikelele.
Ngaphansi kwegama lomkhiqizo likaKim banikela ngemikhiqizo emincane emakethe yaseDenmark. Okuthandwa kakhulu yi Ukhilimu omuncu, I-American Grill, UFranske Kartofler futhi I-Havsalt ukunambitheka.
ZASENORWAY
Ama-KiM kanye I-Lay's zithandwa kakhulu eNorway, futhi. Imikhiqizo emibili yasekhaya enamandla kakhulu UMaarud futhi Søama-rlandschips.
Ngezinkampani ezimbili ezingodade, iTaffel eDenmark ne-Estrella eSweeden, eFinland naseBaltics, uMaarud uyingxenye U-Estrella Maarud Holding AS okungokwalabo IHerkules Capital kuze kube nyakenye. NgoMeyi 2014 zathengiselwa isiJalimane Iqembu le-Intersnack.
ESWEDEN
Ngaphambi kokuthi kushiwo i-Orkla Group iphethe olunye uhlobo lwamachips amazambane oludumile eSweden. Ikona OLW, I-Old London Wasa, enye yezinkampani ezindala kunazo zonke eNorway. I-OLW yasungulwa ngo-1967 nguWasabröd. Yakhiwa njengobambiswano phakathi kukaWasabröd, umkhiqizi omkhulu kunabo bonke wezinkwa ezimnandi, nomkhiqizi wama-chips wase-US iBorden Foods. Kusukela ngo-2014, iyingxenye ye-Orkla Group.
Ngo-2009 baqala ukwakha isu labo lokumaketha ngegama elithi "uLwesihlanu" futhi bazizwa uthola ngoLwesihlanu ngehora lesihlanu lapho kuqala impelasonto. AbaseSweden benza umqondo we "Fredagsmys", ongahunyushwa ngokuthi "ubumnandi bangoLwesihlanu". Abakwa-OLW babelana ngalowo mbono ngesiqubulo sabo esithi "Leve fredagsmyset!", NgesiNgisi into efana nokuthi "Phila isikhathi eside ubumnandi bangoLwesihlanu".
Uma kukhulunywa ngokupakisha, into ebonakala kakhulu yi-logotype yabo. Umbuthano omkhulu obomvu obhalwe i-OLW emhlophe ngaphakathi nezinkanyezi ezimbalwa ezungeze wona ukukhumbuza ingxenye yawo yaseMelika. Banemikhiqizo ehlukahlukene yokudla okulula okubandakanya izinhlobo eziningana zamazambane amazambane.
Ungakwazi funda udaba oluphelele oluphelele kumagazini i-Potato Processing International wangoSepthemba-Okthoba.