Ukuhlanganyela kukaPepsico eGibhithe, iChipsy For Ukudla I-Industries SAE, imemezele uhlelo olukhulu lwezolimo lokukhiqiza wonke amazambane embewu endaweni.
Lokhu ukulandelela ohambweni olude lukaChipsy lokwenza ucwaningo lwesayensi nezilingo zasensimini kusetshenziswa ubuchwepheshe besimanjemanje nobezobuchwepheshe, ngokusho kokukhishwa kwabezindaba kwenkampani.
Ngalolu hlelo, I-Chipsy uzokwazi ukuhlinzeka amazambane embewu alinywe endaweni yangakubo emakethe yaseGibhithe esikhundleni sokungenisa amazambane embewu evela eYurophu.
Ku-2017, iphrojekthi yasiza inkampani ukuhlinzeka ngama-70% amazambane ayo embewu emithonjeni yendawo, futhi ngenxa yalolu hlelo, u-100% wamazambane eChipsy atholwe endaweni.
Lokhu kuhambisana noMbono waseGibhithe wango-2030, ofuna ukunciphisa inani lezinsizakusebenza ezingenisiwe, futhi uncike kakhulu kwizinsizakusebenza ezikhiqizwe kuleli, okufingqa indlela kaChipsy kulolu hlelo. Lolu hlelo luphinde luqhakambise ukubaluleka kokusebenzisana phakathi kwezinhlaka zikahulumeni nezizimele, njengoba zombili izinhlangothi zinezinhloso ezifanayo, le nkampani yengeza.
UTamer Mosalam, umphathi jikelele eChipsy Egypt:
"Siyaziqhenya ngokwethula lolu hlelo, ngoba luzothinta kakhulu umkhakha wezolimo waseGibhithe, abathengi kanye nomnotho."
“IGibhithe linamandla amakhulu ezolimo ahlala engalinyiwe futhi engasetshenziswa kangako. Yingakho sizimisele kakhulu ukuthuthukisa lo mkhakha wonkana, ngokunikeza imbewu yendawo ngekhwalithi ye-premium, ekwazi ukumelana nazo zonke izinto zokuhamba nezimo zezulu ezingalimaza imbewu. ”
"Lokhu kukhombisa ukuzibophezela kwenkampani ekwakheni nasekuthuthukiseni umnotho wezwe nengqalasizinda."
"Lolu hlelo lwakha izindinganiso ezabiwe zabathintekayo abahlukahlukene emnothweni nasemphakathini waseGibhithe, ngokuqinisekisa uhlelo olusungulwe kahle lokudlulisa ulwazi, kanye nokwakha amathuba emisebenzi amasha nokufukula abalimi."
Iminyaka eminingana yocwaningo yayidingeka ukuze kuvulwe le phrojekthi, njengoba ucwaningo lwesayensi luqhubeka iminyaka emithathu, ngosizo lwonjiniyela bezolimo abayi-17 kanye nabangu-150 ababambisene nabo kanye nochwepheshe ekutshaleni imbewu yamazambane, ukuze kwakheke isizukulwane esisha sezinto ezithuthukisiwe imbewu athuthukile.
Iphrojekthi ibhekane nezinselelo eziningi, njengokuthola umhlabathi ofanele, kanye nokuthuthukisa izinhlobo ezintsha zembewu ezinamandla anele ukubekezelela zonke izimo. UChipsy ukwazile ukudala amathuba emisebenzi angaphezu kwama-4,000, ngama-feddans angama-40,000 (amahektha ayi-17000) abelwe ukukhiqiza amazambane.
Ngalolu hlelo, uChipsy ukwazile ukuthuthukisa amasethi wamakhono abasebenzi, ngenqubo yokudlulisa ulwazi ebanzi, ukukhulisa isikhundla senkampani njengomholi wezimakethe, kanye nesinye sezidlakela zaseGibhithe ngokuya ngomkhakha omusha wezimpahla zabathengi ezihamba ngokushesha.