Umhlinzeki wembewu yamazambane I-HZPC ibheka ukuthi ingashumeka kanjani ukusimama okwengeziwe ekuhlinzekweni kwayo. Kepha akupheleli lapho: i-CEO UGerard Backx isitshela ukuthi inkampani izama nokuzala amazambane angcono.
Wenza kanjani ukuthi ibhizinisi lakho lembewu yamazambane lisimame kakhulu?Ngibe nezinkinga eziningi okufanele ngizixazulule ekuqaleni, futhi saqala ukusebenza ekubhekaneni nenhlalo yomphakathi eminyakeni eyi-10 eyedlule. Lapho ngicabanga ngalokho esingakwenza, umuzwa wami wokuqala kwakuwukuthi imbewu ingumthombo wokudla - ngakho-ke akukho okuningi okungathuthukiswa kukho.
Amazambane angumkhiqizo osimeme kakhulu ukuqala, ngoba akhiqiza inani elikhulu kakhulu lokudla ngenani elincane kakhulu lamanzi. Zikhula ngesikhathi esifushane kakhulu - kwesinye isikhathi zifushane njengezinsuku ezingama-90, uma kuqhathaniswa nezinsuku eziyi-150 zamabele - okusho ukuthi usebenzisa amanzi amancane.
Kepha empeleni singenza okuningi kakhulu. Ezakhiweni zethu, ngokwesibonelo, singabheka ukunciphisa ukusetshenziswa kwamandla, imfucuza nokusetshenziswa kwamanzi. Siphinde sicabangele ukunyathela kwamandla emikhumbi yethu yezokuthutha lapho kuthunyelwa imbewu emhlabeni wonke.
Kepha lokho akusiyona indlela ongazihlukanisa ngayo ngokuqondene ne-CSR. Esinganikela ngakho yizinhlobonhlobo ezintsha ezingasiza ekwenzeni ngcono umthelela wezemvelo ngokuzayo.
Sizama ukuthuthukisa ukumelana nezifo okuhlukile, ukuqinisekisa ukuthi amazambane ethu angatshalwa ngaphandle noma ngenani elincishisiwe kakhulu lezibulala-zinambuzane. Vele isivuno sibalulekile, futhi, ngoba uma ukwazi ukukhiqiza umkhiqizo omningi kunani elifanayo lomhlaba ngamandla alinganayo, uzokwazi ukusimama ngokwengeziwe.
Kwakunjani ukusebenzisa izinhlelo zokusimama ku-HZPC? Ingabe imboni yakho igibela ne-CSR?
Ngikholwa ukuthi ukucabanga okuhle nokusimama kwenzuzo kuyahambisana. Futhi akusibizanga inani elikhulu, kepha kunzima ukulinganisa izindleko.
Obunye ubunzima obukhulu ukuguqula izingqondo zabantu - bobabili abasebenzi ngaphakathi kwenhlangano kanye nabalimi bethu 'ekuthengisweni kwempahla. Uma ukucabanga kwabo kukhawulelwe ezindlekweni zesikhashana, futhi bahlela ukuphathwa kwezinto ngokuthenga iziqukathi ezishibhile noma amaloli, lokho-ke akukuhle ngaso sonke isikhathi ezinhlosweni zenkampani zokusimama.
Kepha uma uthi ufuna ukwenza okungcono kakhulu, kufanele uchaze ukuthi yini leyo yokuqala, futhi idinga ukuxoxwa kahle kakhulu futhi iqondwe yibo bonke ababambiqhaza.
Imboni yokucubungula, ngokwesibonelo amafries aseFrance, ifaka umcabango omkhulu ku-CSR ngoba le mboni ibhekene nabathengi, futhi izinkampani ezinjengeMcDonald's ngakho-ke zithuthukisa indinganiso yokuthengwa kwempahla.
Yikuphi okunye okusha kwamuva kumazambane embewu?
Izimakethe ezinkulu azishintshi kangako, kepha silethe imiqondo emisha emakethe, njengamazambane anemibala, athokozelwa kakhulu ngoKhisimusi.
Esinye isibonelo yi-low-carb French gazinga. Asikho ebhizinisini laseFrance elithosiwe, ngoba siyinkampani yamazambane embewu, kepha othile onesifo sikashukela weza kithi wabuza ukuthi kungenzeka yini ukukhiqiza amafries aseFrance ngaphandle kwama-carbohydrate. Sizamile ukudlala cishe kancane ngalokho, futhi sagcina ngama-fries aphansi e-French. Manje sethule lo mqondo, uLeon & León Fries, futhi sifuna umthengi. Kuyimakethe elinganiselwe, kunjalo, ngakho-ke kufanele siyihlele ngokucophelela okukhulu.
Kepha futhi sinohlelo lokwabelana ngenzuzo nabalimi lapho bathola khona okuthe xaxa. Kwenza inkampani yethu ibe nokusimama, futhi kubalimi kuyakhanga ukukhiqiza amazambane ethu njengoba bengazuza emakethe enhle.
Ingabe unesikhundla ekuhlelweni kwezakhi zofuzo?
Siphumele obala ngale ndaba. Sinemvume yokusebenza nale nqubo kumalabhorethri ethu, kepha isetshenziswa kuphela emkhakheni ongaphandle kweYurophu ngoba lapha ukuhlelwa kofuzo kubhekwa njengokulingana ne-GMO. Ngakho-ke kuzofanele sinikele ngale mikhiqizo ezimakethe ezingaphandle kwe-EU, njengeCanada neNdiya, lapho zingahlukaniswa khona njenge-GMO.
Njengabafuyi bezitshalo, sifuna ukuthuthuka nokwenza ngcono amazambane ethu. Futhi singathuthukisa lonke uhlobo lwezici ngezizathu zesimo sezulu: ukubekezelela ukushisa, ukubekezelela isomiso nokumelana nezifo. Lokho kungenzeka ngokuhlela izakhi zofuzo, engingakubheki njengokufana nokuguqulwa kofuzo, noma i-GMO. I-GMO ilapho udlulisa isakhi sofuzo kusuka kupelepele wensimbi uye kumazambane - kusuka kolunye uhlobo kuya kolunye. Isibonelo, ukudala amazambane abekezelela isomiso ngendlela yakudala kungasithatha amashumi amathathu noma amane eminyaka, kanti singafinyelela inqubekelaphambili efanayo eminyakeni embalwa ngokuhlela izakhi zofuzo.