E-United Kingdom, iMcCain Foodservice ibambisene ne-Google futhi ihola ochwepheshe bezokudla neziphuzo ukuqalisa ukucabanga kwesikhathi esizayo ngokunambitheka, ubuciko, amamenyu nokuthi abathengi bakhetha kuphi ukuthi badle kuphi.
Umcimbi wethulwe njengengxenye ye- McCain Amaphuzu Okukhuluma Bukhoma, iqalwe eHowling Hops Brewery e-East London, yahlonza izitayela nokuqonda okubalulekile ukukhombisa opharetha ukuthi ukudala amaphuzu okuxoxa afanele kwimenyu kungakha kanjani udumo futhi kuholele kwizincomo zamakhasimende.
Ucwaningo lweGoogle, olwenzelwe uMcCain, lukhombise ukuthi 'amaMicro Moments' emikhubeni yokusesha abathengi athinta kanjani ukudla ngaphandle.
Kukhonjwe izinto ezintathu ezibalulekile:
'Okuhamba phambili'
Ukubaluleka 'kokuhamba phambili' nokuthi kanjani, ukuseshwa kwamaselula 'okuhamba phambili' kukhule ngama-80% kule minyaka emibili edlule, imininingwane efana 'nerestshurenti yasendaweni ehamba phambili (+ 85%), namafry amahle kakhulu (+ 75%) akhuphuke kakhulu iminyaka emibili edlule.'Vala'
Ukulindelwa kwabasondele 'nabathengi abafuna okuhlangenwe nakho okwenzelwe indawo yabo eseduze.'Manje'
Futhi ekugcineni isidingo 'manje' lapho abathengi bethembela kakhulu kuma-Smartphones abo ukwenza izinqumo zesikhashana.
Cabanga nge-Google Search Trends
Ucwaningo oluhlanganiswe yi-Think with Google luphinde lwabonisa izitayela zokusesha, njenge:
- Ukudla kwasekuseni yi-brunch entsha: ukusesha 'ibhulakufesi eduze kwami' kudlula kude ukuseshwa kokudla kwezinye izingxenye zosuku.
- Imayelana nokusebenziseka okulula: ukuseshwa kwezinhlelo zokusebenza zokudlela ezinophawu olunika amandla izinto ezifana nokubhuka, ama-oda wokulandela ngomkhondo, nezaphulelo zikhule ngo-120% unyaka nonyaka. Intshisekelo yokusesha 'evulekile manje' iphindwe kathathu eminyakeni emibili edlule.
- Imayelana namathonya: Isikhathi sonyaka yisishayeli esiyinhloko senzuzo yokudla.
- Ukuqinisekisa ushintsho ekudleni: izindawo zokudlela ze-vegan namamenyu ayindawo yokuqala kumathrendi akhulayo.
- Izinhlobo ezikhulayo zokudla: Ngonyaka owodwa amaPeruvia anyuke ngama-200%, amaKorea (+ 150%), amaJapan (+ 95%), amazwe aseNingizimu (+ 80%), iCambodian (+ 75%) kanye ne-Algeria (+ 70%).
- Khuluma ulimi lokusesha: abathengi basesha kakhulu ama-chips hhayi ama-fries. I-chunky, engcolile futhi ebabayo ingezinye zezinhlobo zamafries eziseshwa kakhulu
(Chofoza isithombe ukuze ubuke ividiyo)
Isingeniso sevidiyo kaMcCain Foodservice kaGastro Chunky ChipsUShane McNamara, ubhiya we-Sommelier we-Beer & Cider I-Academy, ubuye wabambisana noMcCain kuphrojekthi.
UShane McNamara:
“Inhlanganisela elungile yokudla nobhiya kungaba umehluko phakathi kwesidlo esimnandi nesikhulu. Futhi umehluko phakathi kokugqama emncintiswaneni wakho noma cha. ”
"Yilelo cala lebhizinisi lokwethula ukufanisa kwimenyu yakho, enikeza amakhasimende umuzwa omuhle, nesinye isizathu sokuqhubeka nokukhetha lapho ubhekene nomncintiswano onzima ngokwengeziwe."
“Ngisebenze noMcCain ukuhlanganisa ukudla okwejwayelekile nezinyosi ezifanele ukubhangqa nazo. Ukubona ukuthi bobabili bangasebenzisana kanjani kubalulekile ekuqinisekiseni ukuthi amakhasimende akho anelisekile futhi aqhubeka ebuyela kokunye. ”
"Kodwa ungakuvumeli lokho kukwethuse, izimiso eziyisisekelo kulula ukuzithatha futhi umhlahlandlela ugcwele izixazululo ezingekho eshalofini kanye nogqozi okungenziwa yinoma iyiphi inkantini."
Amakhishi ayanda
- I-Peruvian: inyuke ngama-200%
- I-Korean: inyuke ngo-150%
- IsiJapane: phezulu 95%
- Amazwe aseningizimu akhuphuke ngama-80%
- ICambodian: inyuke ngama-75%
- I-Algeria: inyuke ngama-70%
I-'Billy Smokes 'Barbecue Bootcamp', inikeze izivakashi ithuba lokuzwa amasu okosa inyama kanye nokwakhiwa kwemenyu kusuka kochwepheshe bezomlilo nentuthu baseHackney.
UWill Griffiths, umsunguli weBilly Smokes:
"Izoso zanamuhla zikude kakhulu nama-banger ajwayelekile nama-burger akhonzwe engadini yaseshibhini."
"Abapheki abavela ezindaweni zokudla ezisezingeni eliphakeme nangaphezulu kakhulu bahlanganisa ama-flavour namasu okosa inyama evela emasikweni ahlukahlukene ukuzakhela ukudla kwabo okuhlukile okudla i-barbecue cuisine."
"Lokho kushayisana kwezithako ezahlukahlukene, amasiko kanye namasu okupheka kuqinisekisa ukuthi kunesikhala sokwakha ukunikezwa okuhlukile."
UChris Edwards, i-menu flavourologist, i-cocktail consultant, kanye nomnikazi we-The Shrub & Shutter kanye ne-First Aid Box bar eLondon, babelane ngokuqonda ngokubaluleka kwezindlela zokunambitheka kwesizukulwane esilandelayo nezeluleko zakhe eziphezulu zokwenza okuningi kwazo.
UChris Edwards:
“Njengoba abathengi befuna okwengeziwe okuthokozisayo ngokudla, isifiso sokuchayeka ezinhlotsheni eziningi zama-flavour siyakhula. Ngakho-ke, opharetha kufanele bazilungiselele ukuba nendlela evulekile yokunambitha - ukuxuba imibono emisha yabathengi banamuhla, ukuphonsela inselelo ama-buds wokunambitha nokuletha okuhlangenwe nakho kwezinzwa phambili kubalulekile. ”
Izeluleko zokunyakaza kokunambitheka kuka-Edwards zifakiwe:
- Amathrendi okudla: Izitshalo zezitshalo, izitshalo zesimanje, izitshalo ezithokozisayo, ulwandle, ifolishi lomhlaba, i-vegan ethokozisayo, ukuguquguquka kwezinto, izithako ezisebenzayo ezenziwayo ezithokozisayo isib.
- Izindlela zokuletha: Ukuzijabulisa, ukuhlangana kokuzijabulisa, isipiliyoni, isifiso, isiko, inselelo, ukulondolozwa kwemvelo, akukho doti - nge: isithako, ukumnika, itiyetha, intuthu, inkungu, ukushisa, ingqikithi, nokuthi kusetshenzwa kanjani isib.
- Izitayela zokupheka: Eyosiwe, eshisiwe, eluhlaza kanye nesitshalo
UJo Holborn, ukumaketha kanye nesilawuli sesigaba seMcCain:
"Ukuncintisana kwamakhasimende kuya ngokuya kushuba ngakho opharetha kudingeka bakwazi ukuthola umngcele uma befuna ukugqama, bazenze batholakale futhi bahlale benesidingo."
"Ukwakha amaphuzu okukhuluma akusiza ukuthi ugqame ngendlela efanele kungajabulisa amakhasimende, kwakheke udumo futhi kuholele ezincomweni, noma ngabe lokho kungamlomo noma ukubuyekeza okuhle kwe-Trip Advisor."
"Kodwa-ke, kulula ukusho kunokukwenza uma unebhizinisi okufanele ulisebenzise, futhi lokho sikukhethile futhi sabelana ngemicabango yakamuva mayelana nokunambitheka, amamenyu, ubuciko kanye nokwenza izinto ezintsha, noma ngabe lokho kungenisa ubhiya nokufaniswa kokudla, ugqozi ngokuthi ungazisebenzisa kanjani izithako ezifuneka kakhulu, noma ukuthi ungamemeza kanjani kangcono ngalokho okwenzayo kumakhasimende amasha nasekhona.