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Emhlabeni lapho ingxenye enkulu yomkhiqizo ilahlwa ngenxa yokungapheleli kwezimonyo, i-Dieffenbach's Potato Chips Inc. iye yavela njengesibani sokusimama nokuzibophezela komphakathi. Ngohlobo lwayo olusha, i-Uglies Kettle Chips, inkampani iphumelele ukutakula amapondo ayizigidi ezingu-25 'zamazambane amabi' abengamoshakala. Le mpumelelo emangalisayo igcizelela amandla okuguqula amaphutha acatshangelwayo abe ngamathuba okuba nomthelela omuhle.
Ngokusho kwedatha yakamuva, i-26% emangalisayo yomkhiqizo e-United States ilahlwa kuphela ngenxa yezizathu zezimonyo. Lokhu kumoshwa akumeleli nje kuphela ukulahlekelwa izinsiza ezibalulekile kodwa futhi kwandisa izinkinga ezihlobene nokungavikeleki kokudla kanye nokusimama kwemvelo. Nokho, imizamo efana ne-Uglies Kettle Chips inikeza inhlansi yethemba ngokucabanga kabusha isiphetho somkhiqizo ongaphelele.
Ngokuphinda uguqule 'amazambane amabi' abe ama-chips amazambane amnandi aphekwe iketela, i-Dieffenbach ayigcini nje ngokunciphisa. ukudla imfucuza kodwa futhi inikeza ukwesekwa okubalulekile kubalimi. Laba balimi, abavame ukuthwala kanzima ngenxa yemiphumela yezomnotho yemikhiqizo engadayisi, bathola induduzo ngokwazi ukuthi imizamo yabo ibalulekile nokuthi izimpilo zabo ziyaqhubeka. Ukwengeza, umphakathi uyazuza ngokufinyelela ukudla okulula kwekhwalithi ephezulu kuyilapho unikela ohlelweni lokudla oluzinzile.
UDwight Zimmerman, iphini likamongameli wezokuthengisa nokumaketha e-Dieffenbach's Potato Chips Inc., uhlanganisa ingqikithi yalolu hlelo ngokuthi, “Siguqula into embi ibe yinto enhle, sidala ukunqoba kubalimi, umphakathi, kanye nenkampani yethu.” Lo muzwa ukhombisa ukuzibophezela ekuchumeni okuqoqiwe futhi ugcizelela amandla oguquko okuthenga ngokuqaphela.
Ngaphezu kwalokho, uhambo lwe-Uglies Kettle Chips lufanekisela isidingo esikhulayo semikhiqizo etholakala ngokuziphatha nebhekelele imvelo. Njengoba abathengi beya ngokuya beqaphela umthelela wezenhlalo nezemvelo wokuthenga kwabo, imikhiqizo efana ne-Uglies ivula indlela yekusasa elizinzile.
Impumelelo yokuhlenga amakhilogremu ayizigidi ezingu-25 'zamazambane amabi' nge-Uglies Kettle Chips isebenza njengobufakazi bamandla ezixazululo ezintsha ekubhekaneni nezinselele zomphakathi eziyinkimbinkimbi. Ngokwamukela ukungapheleli nokusebenzisa amandla esenzo esiyiqoqo, singakha umhlaba lapho ukusimama, ukwenza inzuzo, kanye nokuhle komphakathi kuhlalisana ngokuvumelana.