Idolobha laseMemphis lidla amazambane amaningi ase-Idahoan acubuziwe kunanoma imuphi omunye eMelika, lijabulela ukudla okungaphezulu kwezigidi eziyi-8.5 ngonyaka owedlule kuphela. * Ukuze kubingelelwe abakwaMemphi ngale mpumelelo, i-Idahoan Foods iletha isikhwama samazambane ase-Idahoan® Buttery Homestyle® Mashed ngaphezu kwamakhaya angama-300,000 aseMemphis kule Nyanga Kazwelonke Yabathandi Bamazambane futhi azonikela eMid-South Food Bank ekuhambeni kwenyanga.
Ukufika ekuqaleni kukaFebhuwari, ukunikezwa okungaphezu kwezigidi eziyi-1.2 zamazambane amazambane ase-Idahoan® Buttery Homestyle® kuya kumakhaya aseMemphis. Ngokukhetha i-Idahoan kaningi kunanoma iliphi elinye idolobha laseMelika, amaMemphi asize i-Idahoan ukubanga ilungelo lokuba amaMelika amazambane awathandayo aseMelika.
Ukuqhubeka nokubuyisela emphakathini waseMemphis, i-Idahoan Foods izohlinzeka ngama-250,000 amazambane aboshiwe eMid-South Food Bank, i-Memphis ehamba phambili ekusabalaliseni ukudla esifundeni, ngokuhamba kwesikhathi ngoFebhuwari.
UDrew Facer, uMongameli kanye ne-CEO, i-Idahoan Foods:
“Abahlali baseMemphis bayawathanda amazambane abo acubuziwe! Abantu baseMemphis bacishe baphindwe kabili ukusebenzisa i-Idahoan uma kuqhathaniswa nesilinganiso sikazwelonke. ”
“Bayiqhekezile ikhodi yokuthi bangathola kanjani isidlo esisheshayo etafuleni ngaphandle kokunikela ngokunambitheka nekhwalithi. Ukuzigcinela iNyanga Kazwelonke Yabathandi Bamazambane yindlela yethu yokubonga emphakathini osisizile saba yinkampani esiyiyona namuhla. ”
I-Idahoan ikunikeza isikhathi esithe xaxa sokuchitha izinto ozithandayo ngokusiza wena ukubeka amazambane amnandi, amnandi ngempela etafuleni ngemizuzu engu-5 nje.
Le nkampani iqala ngamazambane ayi-100% e-Idaho avela kubalimi bendawo, bese iyawageza, iwaxebule, iwabilise bese iyawagcoba njengoba ubungawenza ekhaya. Ngemuva kokupheka iqoqo ngalinye, bavele bomise amazambane aboshiwe ukuze bakulungele ukulungiselela ekhaya.
U-Idahoan uthatha isikhathi ukudala amazambane amnandi kakhulu kusukela ekuqaleni, ngakho-ke akudingeki! Le nkampani ikhuthaza abamukeli ukuthi babelane ngendlela abayijabulela ngayo amazambane abo e-Idahoan® Buttery Homestyle® Ama-Mashed mahhala kuma-social media besebenzisa i-hashtag #MashedInMemphis.