IKETTLE® iyinombolo yokuqala yase-UK ephekwe ngesandla ukhrisimu kanye nomkhiqizo we-must-stock premium snacking we-Convenience Retailers.
Kule ntwasahlobo kwethulwa uhla olusha lwamanani wamanani entengo amakwe ukukhomba imakethe ekhulayo yokwabelana yokudla okulula. Kubizwe ngentengo engu- £ 1 esikhwameni ngasinye futhi kutholakala kwisinongo esidume kakhulu se-KETTLE®, umnikelo omusha uhlanganisa amandla womkhiqizo wohlobo lokwabiwa kweprimiyamu ephezulu kanye nokuphakanyiswa kwenani lefomethi yamaphakethe amancane.
Isigaba sokwabelana singumkhakha wokuqala wokukhula ngaphakathi kwe-Convenience Crisps & Snacks, inyuke ngo-13.3% unyaka nonyaka, ngenxa yokuthandwa kweBig Night In nokukhetha okukhulu kochungechunge manje olutholakala kwinsizakalo yokusakaza.
Ukuzijabulisa ekhaya kuyisimo esikhulayo ngokusobala ngenxa yamakhithi okudla 'aqeda ekhaya' asetholakala manje kanye nokuqhuma kweziphuzo zabantu abadala zobuciko.
Kulezi zikhathi abathengi bafuna ukuzelapha kanti i-KETTLE® Chips imvamisa kuyisinqumo sabo sokuqala njenge-premium snack.
Izikhwama ezintsha ezingama-80g ziyatholakala kuma-seasonings aphezulu ama-KETTLE® Chips okusho ukuthi i-Lightly Salted, i-Sea Salt ne-Balsamic Vinegar, i-Sea Salt ene-Crushed Black Peppercorns, i-Mature Cheddar & i-Red Onion ne-Sweet Chilli ne-Sour Cream. ukuthambekela okukhulayo iKettle Foods ivula kabusha uhla lwayo lwamanani amancane abhalwe izikhwama zokwabelana ngokukhethekile emkhakheni we-Independent convenience.
Kutholakala ku-Cash & Carry naku-Wholesalers, izikhwama ezintsha ezingama-80g ziyatholakala kuma-seasonings aphezulu amahlanu okuthengisa we-KETTLE® Chips okungukuthi i-Lightly Salted, i-Sea Salt ne-Balsamic Vinegar, i-Sea Salt ene-Crushed Black Peppercorns, i-Mature Cheddar ne-Red Onion ne-Sweet Chilli Ukhilimu omuncu. Ukugqamisa ukuthi zingumuthi ongabizi, nesivivinyo esisheshayo, izikhwama ngokusobala ngamanani amakwe ku- £ 1.
Ukudla okulula kungumkhakha ongaxhamazeli onama-40% wokuthenga okungahlelwanga kanye nezinqumo ezingama-67% ezenziwe esitolo1. Ububanzi obusha obungu-80g bama-KETTLE Chips benzelwe ukuthi buthengwe ngokushesha, buqapheleke kakhulu ePoint of Purchase, kuhlangatshezwane nemfuno yabathengi yenani lemali kuhlangene nesipiliyoni sokudla okulula.
USara Gibson, Umphathi Wesiteshi seKettle Foods:
"Ububanzi obusha obungu- £ 1 bama-KETTLE® Chips buyindlela enhle yokukhuthaza ukulingwa nokukhuphula abathengi bezohwebo."
“Sigqugquzela abathengisi beConvenience ukuthi balisebenzise ngokugcwele leli thuba, ikakhulukazi ngesikhathi seNdebe yoMhlaba esimatasa nesizini ye-BBQ lapho abantu ezweni lonke bezobe bejabulisa abangani nomndeni futhi befuna ukudla okulula okunikeza ikhwalithi yangempela nemvelaphi efana neKETTLE® Chips. ”
Ngaphezu kwamaphakethe amasha wamanani entengo, ukuthengiswa kweKETTLE® kuzothuthukiswa kule ntwasahlobo ngokuxhaswa kokukhangisa.
Umkhankaso we-'Real Food Real Pleasure 'utshalomali lomkhiqizo obiza u- £ 3m oludlulisa izinzuzo ezihlukile zokunambitheka kweKETTLE® Chips ngendlela ehehayo, eqinisa ubuqiniso bezindlela zokupheka zeKETTLE ezakhiwa ngumpheki ekhishini, hhayi nguchwepheshe wezobuchwepheshe ebhodini, iqiniso elikhanga kwinani elikhulu labathengi.