Umkhankaso wasehlobo wamazambane 'Ubuso obuningi bamazambane' ubongwe ngempumelelo enkulu, kulandela imboni enhle nempendulo yabathengi.
Umthelela womsebenzi, obandakanya ukukhangiswa kwe-TV kuzwelonke nombukiso womgwaqo obheke abathengi, kuholele ekushintsheni okucacile kokuqwashiswa kwempilo yamazambane, kanye nokusebenza kwawo ngendlela elula nokusebenziseka kalula.
Isikhangiso se-TV sikhonjiswe eziteshini ze-ITV nezeSky Media ngoJulayi kuzethameli ezibukelwe ngababukeli abaneminyaka yobudala eyi-3.6 million 25-44. Ngemuva kokubona isikhangiso, abathengi abangama-95% bavumile ukuthi amazambane aphilile uma kuqhathaniswa nabangama-83%; ukwanda kwabathengi abacishe babe yisigidi esisodwa. Phakathi namasonto amabili okusakazwa, lesi sikhangiso sibuye sanda nomgwaqo wezivakashi oya ku- Ubuso obuningi bamazambane iwebhusayithi ngengxenye yesithathu. (Sicela wazi ukuthi umkhankaso awusasebenzi futhi iwebhusayithi ayisekho)
(Chofoza isithombe ukuze ubuke ividiyo)
Ama-Faces amaningi amazambane 2013 TV AdvertIn kwalokho, uchungechunge lwemibukiso yasemgwaqeni lwafinyelela ngaphezu kwesigamu sesigidi sabathengi, ngamasampuli angaphezu kwenkulungwane nezincwajana zokupheka ezinikezwa nsuku zonke. Impendulo yokuqala evela esitendini iphinde yakhomba ezempilo ekubeni ngumyalezo osikiwe, lapho abathengi abangama-71% bethi ushintshe kahle umbono wabo jikelele wamazambane njengokudla okunempilo.
Ukwesekwa kwemboni bekunamandla njengoba uGillian Kynoch, u-Albert Bartlett wezokuthuthukiswa kanye nomqondisi wezinto ezintsha, esho: “Njengoba impilo nokunambitheka kuyinto eseqhulwini ezinhlelweni zawo wonke umuntu, umkhankaso wokukhangisa we-Potato Council waqhakambisa lezi zimfanelo ezinhle zamazambane. Lokhu kufanele kusize ekuqedeni noma yimiphi imibono eyiphutha bese kubeka amazambane phezulu ezingqondweni zabathengi lapho befuna isidlo esihlwabusayo, esilula futhi esinomsoco. ”
Stu Baker, ukumaketha koMkhandlu Wamazambane kanye nomphathi we-PR:
“Ubuso obuningi bamazambane bebuyisizinda esihle kakhulu sokufinyelela kubathengi. Isikhangiso se-TV sibe nomthelela omkhulu ekwaziseni abantu ngezempilo nokushayela izimoto kwi-webhusayithi. ”
“Imibukiso yasemgwaqeni inikeze amathuba angeziwe okuxhumana okujulile nezithameli zethu ezisemqoka futhi yanikeza ugqozi lokupheka oludingekayo Ezentengiselwano ze-TV zazidlala njalo esiteji sethu esikhungweni ngasinye ukuheha abathengi futhi sasinompheki onekhono esandleni sokupheka izitsha ezintathu zamazambane njalo ngehora ukuze zisampulwe. ”
“Ngokuqinisekisa ekugcineni, abathengi abangama-95% abavakashele isitendi bavumile ukuthi amazambane ayindlela enhle. Abantu futhi bathanda ukuba lula kwabo nokwenza izinto ezihlukahlukene - konke okuyimilayezo ebalulekile ukushayela ukuthengisa. ”
Impendulo yabathengi ohlelweni olusha lwezigaba ibuye ibe yinhle kuwo wonke lo msebenzi, ngokuhlonishwa okuphezulu kwe 'saladi', 'fluffy' futhi 'bushelelezi' phakathi komphakathi jikelele. 'Natural'futhi' okunomsoco 'nakho kuzuze kahle, ngaphezu kwengxenye yesithathu yabathengi abahlanganisa la magama namazambane.
Uhlelo olusha lokuhlukaniswa kwamazambane: “Fluffy”, “isaladi” futhi “bushelelezi”.
"Kuyacaca ukuthi umkhankaso weminyaka emithathu we-Many Faces of Potato ube nomthelela omkhulu, waqwashisa amazambane futhi wanikeza abathengi izizathu ezengeziwe zokuwakhetha."