Marketing
Njengoba isifunda iJeldu, lapho uGuta ehlala khona sinabanye abakhiqizi bembewu, yaziwa abaningi njengomthombo wamazambane embewu. Izinhlangano zomphakathi, ama-NGO (amazwe ngamazwe nasemhlabeni), izinkampani ezizimele kanye nabalimi ngabanye abavela ezingxenyeni ezihlukene zezwe beza bezothenga imbewu kuye. Ekuqaleni abathengi batuswa isikhungo socwaningo ukuthi baye eJeldu, njengoba abakhiqizi bembewu lapho belandela izidingo ze-QDS ukuze bakhiqize imbewu esezingeni. Ngaphezu kwalokho, uHolleta wake wakhangisa imbewu yezambane likaGuta kanye nomunye umlimi, uTesfaye, kuwebhusayithi yeSolagrow nasephephandabeni elifundwa kakhulu elibizwa ngokuthi i-Ethiopian Reporter. Ngemva kokuxhumana okokuqala, abathengi baqala ukunikeza ikheli lakhe kwabanye futhi uGuta ngokwakhe waqoqa amakheli abantu abafuna ukuthenga wabe esebashayela ucingo ebatshela ukuthi unembewu yamazambane azowadayisa. Ngale ndlela udayisele izinhlangano ezizimele, iWorld Vision amathani embewu yamazambane amaphrojekthi azo. Ngonyaka odlule, wathengisa cishe amathani angama-36 embewu yamazambane ohlobo lwe-Gudene ku-Senselet (okusho ukuthi i-Chain in Amharic, ulimi oluyinhloko lwase-Ethiopia) Ifemu ephethwe yi-Dutch. UGuta uthatha amazambane akhe aye nawo emikhiqizweni emikhulu yezolimo edayisa imakethe evulekile e-Addis Ababa ngamaloli akhe. Uhweba ngezindlela ezintathu eziyinhloko: ngokudluliswa kwemali ebhange, amasheke kanye nokheshi.
UGuta uphinde asebenzele umphakathi wakhe ngokuhlinzeka ngezinsiza zokugaya ukudla okusanhlamvu, egwema ukuhamba amabanga amade ukuze athole izinkonzo kanye nokudayisa imikhiqizo yobisi. Uhlelo lwakhe lwesikole namahhotela aluhlosile luzodala amathuba amaningi emisebenzi emphakathini, ikakhulukazi intsha.
Ukudala inani elingeziwe (ukupakisha, indawo yokugcina efanele, ezokuthutha)
I-Guta ayithengisi imbewu yamazambane ngesikhathi sokuvuna kodwa yengeza inani ngokugcina izilimo eziyizigaxa ku-DLS zize zikhiqize amahlumela amaningi, amafushane, aluhlaza futhi aqinile angaphumi ngesikhathi sokuhamba nokutshala. Abathengi bayazi ukuthi imbewu yamazambane enamahlumela amaningi akhiqiza isivuno esiningi futhi abanqikazi ukukhokha ngaphezulu. Unamaloli amathathu athwala amathani angama-35 amvumela ukuthi alethe imbewu namazambane awathengisayo, aheha amakhasimende amaningi.