I-Simple Root, uhlobo olusha olusekelwe ezitshalweni emhlabeni wonke olusekelwa yi-FMCG McCain Foods ehamba phambili emhlabeni, izokwethulwa e-UK ngasekupheleni kwalo nyaka, isebenzisa amandla amazambane ukuze yenze ezinye izindlela ezihlwabusayo esikhundleni sokudla okwenziwe ngobisi.
Iqala e-UK ngokukhishwa komhlaba wonke kuzo zonke izimakethe ezibalulekile okufanele ilandelwe, uhla luhlanganisa amasoso okupheka ahlukahlukene afana ne-bechamel, i-truffle noshizi, ne-pesto, ukhilimu 'ushizi,' kanye nohlu lwamadiphu afana nogalikhi ogazingiwe nemifino kanye nentuthu. chipotle.
Isidingo sabathengi sezinye izindlela ezisekelwe ezitshalweni esikhundleni senyama nobisi sikhula ngokushesha futhi asibonisi zimpawu zokwehla, ngenani lemakethe esekelwe ezitshalweni zase-UK elilinganiselwa ukuthi libiza ngaphezu kuka-£600m. I-Simple Root iwumkhiqizo wakamuva omkhulu kulesi sigaba owethulwa e-UK, enikezela ngamadiphu, amasadi, amasoso kanye 'noshizi,' konke okuncane processing, i-carbon footprint ephansi kanye nezithako ezitholakala endaweni. Imikhiqizo engaphakathi kwebanga ihlinzeka “ngomzila” olula wokujabulela ukudla okunhlobonhlobo ukuze uthole ama-snacking, ukupheka nokwabelana okunikeza ukufinyeleleka kanye nenkululeko yokudla kubo bonke, ngaphandle kokuyekethisa ekunambitheni.
I-Simple Root isebenzisa ubuchwepheshe obusha ukuze iguqule amazambane nezinye imifino yezimpande zibe ukunambitheka okukhilimu kanye nokuthungwa okubalulekile ekwenziweni kobisi okuthandwa kakhulu ngabathengi, kodwa ngaphandle kwezinambitheka zokwenziwa nezinto ezingezwani nomzimba ezifana nobisi, amantongomane, isoya namaqanda. Ubuchwepheshe bokwakha lesi sisekelo sesithako esinelungelo lobunikazi bathuthukiswa ngokubambisana neMcCain Foods, umkhiqizi omkhulu emhlabeni wemikhiqizo yamazambane aqandisiwe, kanye ne-Pilot Lite Capital.
Lokhu kubambisana kusekela umkhankaso we-McCain Foods wokwenza izinto ezintsha ngale kwephothifoliyo yayo eyinhloko, okuhlanganisa ukutshalwa kwezimali kwakamuva kwe-Truleaf (ukulima okuqondile), i-NUGGS (amanqamu enkukhu asekelwe esitshalweni) kanye ne-Fiddlehead (inkampani yesayensi yedatha).
I-McCain Foods isungula izindlela ezintsha zokujabulela amazambane kusukela ngo-1957, futhi manje iletha ubuchwepheshe bayo ku-Simple Root. UMark Hodge, uMqondisi Wezokumaketha wakwaMcCain, uthi, “Kusukela ekuqaleni kwawo, indlela entsha yokuhlangabezana nezidingo zamakhasimende ezishintshayo ibiphakathi kuMcCain, kusukela kuLighter Home Chips kuya kumaJakhethi Abhakiwe Alungile. Sihlala sifuna izindlela zokwenza imikhiqizo yethu emnandi ibe ngcono kubathengi futhi ibe ngcono kuplanethi yethu, futhi isigaba esihlukile sobisi olusekelwe esitshalweni siyindawo entsha ethokozisayo yebhizinisi.
"Siyajabula ukuletha ubuchwepheshe bethu bezohwebo bomhlaba wonke eqenjini le-Simple Root, elabelana ngalo mbono, nokusebenzisana nabo ekuthuthukiseni izixazululo ezijabulisayo zokuhlangabezana nesidingo esikhulayo samakhasimende sezinketho ezisekelwe esitshalweni."
Ithimba le-Simple Root liletha ingcebo yesipiliyoni ekuthuthukisweni nasekukhangiseni kwemikhiqizo yokudla etafuleni, liholwa yi-Global CEO uDavid Behringer kanye ne-CEO yase-UK uLouise Wymer.
U-Lora Spizzirri, Isikhulu Esiyinhloko Sezobuchwepheshe: “Ubuchwepheshe bethu obunelungelo lobunikazi buletha ngempela isithako esinokhilimu nesibushelelezi ukuze sikwazi ukudala izinhlobo zamahhala zobisi namantongomane okudla okuthandwa kakhulu ngabathengi, njengamasoso okupheka, amadiphu kanye noshizi, okwenza kube lula ukuthi bakuthole kalula. bathuthukise ukukhetha kwabo kokudla, kodwa ngaphandle komnikelo wokunambitha noma ukuthungwa.”
ULouise Wymer, isikhulu sase-UK se-Simple Root: “Ukuguquguquka kwesithako sethu esiyingqayizivele kusenza sikwazi ukulandela ngokushesha ukwethulwa kwethu e-UK ngepayipi elinamandla lemikhiqizo esekelwe ezitshalweni evela ku-Simple Root, njengama-dessert anikeza ukunethezeka okufiswa ngabathengi. , kodwa ngaphandle kobisi noma amantongomane. Sesikulindele ukwethula lolu hlobo lokushintsha umdlalo e-UK.”
Ukuthunyelwa kwebanga lokuqala lase-UK le-Simple Root kuzotholakala maduzane, nepayipi lokusungula lemikhiqizo emisha ethokozisayo kanye nokukhishwa komhlaba wonke okuzayo maduze.