Ngabo bonke ozakwethu besevisi yezitolo nokudla, i-MountainKing Potatoes izama ukuthatha indlela efanayo naleyo u-Cary ayisebenzisa ukwakha ibhizinisi lakhe. Ngokuqonda amakhasimende ethu nokufunda ngokuqhubekayo amathrendi abathengi, i-MountainKing Potatoes iyaziqhenya ngokunikeza amazambane amnandi kakhulu emhlabeni.
Inganekwane ithi lapho efika edolobheni eliyitheku laseGalveston, eTexas, u-Hymie Hoffman waseMelika owayesanda kwenziwa, wabona ubhanana obuxekethile, obuvuthwe ngokweqile ezikhumulweni zemikhumbi esezizolahlwa ngaphandle. Insizwa eyisifiki enesibindi yabuza ukaputeni womkhumbi ukuthi ubhanana wayengene ngawo yini. Washiya amadokodo nempahla yakhe waqala ukuphusha inqola ehla enyuka emigwaqweni yaseGalveston, edayisa ubhanana.
“Namuhla, sidayisa yonke into kusukela ku-A kuya ku-Z, kusukela ku-asparagus kuya ku-zucchini squash,” kusho umzukulu ka-Hymie u-Cary, ongumnikazi futhi osebenzisa i-MountainKing Potatoes. “Amakhasimende ethu ahlanganisa izitolo zokudla, izindawo zokudlela, amakilabhu ezwe, amahhotela, izibhedlela, nazo zonke izinhlobo zezinsiza zokudla. Uma kuyisithelo esisha noma imifino edliwa ngabantu, cishe siyayithengisa. Kodwa into yethu enkulu ngamazambane.”
Ngo-1973, u-Hoffman wathenga inkampani yokukhiqiza e-Houston's Produce Row futhi waqala osekuwumsebenzi oncomekayo wokuba umthengisi. Ngo-1985, umakhelwane ku-Produce Row wayebheke ukuthengisa ibhizinisi lakhe lokusabalalisa amazambane. UHoffman wathenga lesi sikhungo futhi waba umdayisi wamazambane. Ekuqaleni, isisekelo sebhizinisi lamazambane sasisekelwe kumazambane endabuko yama-russet. Kodwa njengoba ama-'80s eshintshela kuma-'90s, i-MountainKing yaqala ukuzwa kumakhasimende ayo erestshurenti mayelana namazambane amasha anenyama ephuzi.
Inkinga yayiwukuthi, labo bapheki babefuna amazambane amaningi aphuzi kunalawo asemakethe njengamanje. Akekho noyedwa kubalimi abanenkontileka beMountainKing, iningi labo eSan Luis Valley yaseColorado, abake batshala noma yini ngaphandle kwezinhlobo ze-russet. Le nkampani yayingekho ebhizinisini lokulima, kodwa esikhathini esingangeminyaka embalwa, yazithola isitshala amazambane aphuzi okuqala aseColorado emakethe entsha.
“Leso sivuno sokuqala, sakhiqiza ama-Yukon Gold amaningi kunalokho esasingazi ukuthi senzeni ngakho,” kusho uHoffman. “Abapheki abebebafuna bebengafuni ukuthi abaningi.”
Ngakho-ke i-MountainKing Potatoes yafinyelela emaketangeni esitolo segrosa, okokuqala e-Texas, yase yandisa ukusatshalaliswa kusuka endaweni yayo yasekhaya. Namuhla, le nkampani ingumsabalalisi ohamba phambili wokuphuzi, namazambane ayo anophawu lwe-Butter Gold- ne-Butter Red ezitolo zegrosa ezweni lonke. Amahektha ayi-10,000 e-MountainKing epulazi e-Colorado manje akhiqiza izinhlobo eziphuzi, ezibomvu, zeminwe ne-creamer; inkontileka yabanye abalimi eColorado, Kansas naseWest Texas ukugcwalisa izidingo zayo zama-russets, ama-reds namhlophe ayindilinga.
“Esikufundile,” kusho uHoffman, “ukuthi uma unokuthile okunambitheka nokunambitheka okuhlukile—futhi uma ungakwazi ukukulima ukuze uthengise futhi ukwenze uthengeke, amakhasimende akho azokuthenga.”
- Phakathi kwezingcingo zokuthi kuncishiswe umphakathi, ukuqedwa kwesikhashana kwendawo yokudlela yasekamelweni nezinye izindlela, imindeni iphinde yathola ukuguquguquka kanye nenani lamazambane amasha, okuwumkhuba Amazambane e-MountainKing ikhulisa ubukhona bayo benkundla yezokuxhumana ukuze ihambisane kangcono nabalingani bayo begrosa.
- "Sibone ukwanda okukhulu kuzo zonke izinhlobo zethu," kusho u-John Pope, i-VP ye-MountainKing kwezokuthengisa nokumaketha. "Ezikhathini ezinjengalezi, abathengi bangena ekululameni, ukulungiselela kalula kanye nemikhiqizo esiza ukwelula idola labo."
- Njengokubaluleka, ukwenza izinto ezihlukahlukene kanye nokulungiselela kalula kusesengqondweni phakathi kwalezo ezigxile ekulungiseni ukudla ngesikhathi sokuhlala ekhaya, i-MountainKing Potatoes ihlanganisa imizamo yayo yezokuxhumana ukuze ikhumbuze abathengi ngezinzuzo ezinempilo zamazambane amasha. Umkhankaso wokuqala wale nkampani u-Facebook kanye ne-Instagram uthinta “okugcwele amandla ukwedlula noma iyiphi enye imifino edumile” kanye “ne-potassium eningi kunobhanana.” Imikhankaso izokwethulwa ngokwendawo ukuze kumenyezelwe ukutholakala kwezitolo ezithile.
- "Umqondo wethu ukuthi umlayezo uzothinta abathengi okungenzeka ukuthi babheke amazambane amasha esikhundleni senye inketho ye-side dish," kusho uPapa.
- Wengeze ngokuthi i-MountainKing Potatoes njengamanje inezinsiza eziningi zama-Steakhouse Roasters, isikhumba esincane, esincanyana, amazambane amasha amise okwe-tubula angadingi ukuxetshulwa futhi apheke ngokushesha ukuze kwakhe amafrikhi athosiwe e-steakhouse, abhakwe kuhhavini.
- Inkampani ezinze e-Texas futhi iyaqhubeka nokugcwalisa ama-oda amancanyana, ama-pre-size, ama-Baby Golds.