Umkhiqizo webhasikidi weSunfeast wakwa-ITC Ltd ukhiphe ibhisikidi lamazambane eNdiya, ngemuva kokuba umkhiqizo ofanayo waseBangladeshi odla ubhedu iPran Potata Spicy Biscuit, udume kakhulu ezinkundleni zokuxhumana kuleli.
Inkampani enendlunkulu yaseKolkata ithe iSunfeast All Rounder ingelinye lamabhisikidi amancane kunawo wonke ake akhiqizwa eNdiya. Lokhu kulindeleke ukuthi kwandise ukuncintisana esigabeni sama-biscuits ama-crackers angama-Rs6,000 crore (USD1bn).
Ngokusho kwe-livemint.com, amabhisikidi amazambane akwaPran asethole ukuthandwa okukhulu kumaNdiya asemadolobheni, muva nje, abangene ezinkundleni zokuxhumana ezifana noTwitter no-Instagram babelana ngokuthunyelwe ngophawu lwamabhisikidi. Umkhiqizo uyatholakala online ku-Amazon eNdiya.
Khonamanjalo, i-ITC ethengisa izinhlobo ezahlukahlukene zokudla okulula njengeBingo! chips kanye Yippee! Ama-noodle athi ukuqonda kwabathengi kuveza ukuthi abaninikhaya nabathengi besigaba badonswa ngokwemvelo ukunambitheka oku-tangy ne-masala ukuze badle kukho.
"Ngakho-ke, ama-biscuits ama-cracker ajabulela ukuthandwa phakathi kwale ngxenye yabathengi ukuze isetshenziswe nsuku zonke," kusho inkampani esitatimendeni.
Amabhisikidi amazambane akamuva alo mkhiqizo azotholakala kuqala eningizimu yeNdiya, eNtshonalanga Bengal kanye nezimakethe ezifundazweni ezisenyakatho-mpumalanga. Lokhu kuzotholakala ngeITCstore.in, izindawo zokuhweba ezijwayelekile nezitolo zesimanje zokuhweba.
“ISunfeast All Rounder ihlose ukunikela abathengi ngemali ehlukanisiwe enikezwa ngama-cracker. Ngabasebenza ngokuqhekeka abakha ingxenye enkulu esigabeni samabhisikidi, sikholwa ukuthi yisikhathi esikahle sokuqinisa iphothifoliyo yethu futhi sinikeze abathengi imikhuba neminikelo ejabulisayo. Ngokwethulwa kweSunfeast All Rounder, sifuna ukuphinda sichaze isipiliyoni sabathengi ngaphakathi kwamabhisikidi ikakhulukazi isigaba se-cracker, ”kusho inkampani.