Kungenzeka kungabi ukudla okunempilo kakhulu kepha crisps kuseyisidlwana sesibili esidume kakhulu e-UK, imibukiso yocwaningo. Kepha ngama-crisps enziwe ngeminye imifino kanye nezithelo manje emakethe, ingabe amazambane akudala asengozini?
Noma ngabe uyawathanda usawoti, upelepele, ophekiwe noma ophekwe ngesandla, ukudla ama-crisps cishe kuyisikhathi sokuchitha isizungu saseBrithani.
Ingxenye yesithathu yezingane idla ama-crisps nsuku zonke, ngokusho kocwaningo olwenziwe yi-YouGov kanti abantu abadala base-40% base-UK badla ama-crisps ngesikhathi sokudla kwasemini.
Ukunambitheka kwethu kokudla okunosawoti akubonakali kwehla njengoba imali esichitha kuma-crisps, amantongomane nokudla okulula kungakhuphuka ngama-29% kuya ku- £ 3.3 billion ngaphezu kuka-2007-12, kubika inkampani ethengisa imakethe iMintel.
Kepha imakethe emnandi njengoba sazi ukuthi iyashintsha, njengoba abathengi bebheka ukuthola izindlela ezinempilo zokudla okulula okuthosiwe kwamazambane kufaka phakathi i-popcorn kanye nezimpande zokudla kwemifino.
I-Walkers isengenye yemikhiqizo ehamba phambili e-UK futhi iphethe isabelo esingu-56% semakethe yamazambane nemakethe yama-popcorn.
Inani likasawoti emikhiqizweni yakwaWalkers lincishiswe phakathi kuka-25% no-55% kusukela ngonyaka ka-2005 uthi umnikazi uPepsiCo - okulingana nokuthatha amathani kasawoti angu-2,400 40,000 namathani angama-XNUMX wamafutha agcwele ngonyaka ekudleni kwase-UK.
"Besisebenza kanzima ukuqinisekisa ukuthi umkhiqizo wethu unikeza abathengi ithuba lokuzikhethela," kusho okhulumela iPepsiCo.
"Yingakho, kusukela ngo-2006, sethule futhi i-Walkers Lights, equkethe amafutha angaphansi ngama-30% kunomkhiqizo wethu oyinhloko; i-Walkers Baked, equkethe amafutha angaphansi ngama-70% kanye nama-SunBites; aletha okungenani ama-16g we-wholegrain iphakethe ngalinye."