Ngenkokhelo yokubalwa kwezentengiselwano ye-12% ye-Great eBrithani isivuno samazambane, ukuqinisekisa ikhwalithi kuwo wonke umkhakha akukaze kubaluleke kakhulu. Ngomzamo wokusiza imboni yezitolo ze-chip ukugcina ukwaneliseka kwamakhasimende kuphakeme futhi kuncintisane nomkhakha werestaurant (QSR) okhulayo ngokuya ngokuba nolaka, amazambane e-AHDB atshale imali kuzinsizakusebenza ezintsha eziku-inthanethi www.ukelani.biz.
Isayithi liletha ukuphathwa kwamazambane okuhle kanye nezinqubo ezihamba phambili zokusebenza, kanye namasu wokumaketha kanye nokuqonda emaphethini okususa kanye ne-chip, ukuhlinzeka abanikazi bezitolo ze-chip nabasebenzi ngezinzuzo ezibalulekile, zesikhathi eside zebhizinisi.
Isiza sihlukaniswe izigaba ezine okulula ukuzisebenzisa, kufaka phakathi:
Ukuphathwa kahle kwamazambane - iseluleko esisebenzayo ngokuthenga amazambane; kufaka phakathi imininingwane yezinhlobonhlobo, ukugcinwa okulungile kanye nemikhuba yokushintshaniswa kwesitoko ukukhulisa inzuzo nokunciphisa imfucuza, kanye nezinqubo ezihamba phambili zokuxebula nokuthosa ukuletha imiphumela engaguquguquki;
Izeluleko ze-Chip - imihlahlandlela elula engalandeka enezeluleko ezisheshayo zokunambitha nokudla okunempilo, kanye nezeluleko zokuthi ungaqalisa kanjani amaphromoshini aphumelelayo;
Ukumaketha nokwenyusa - imibono yokusiza ekwakheni ngempumelelo amaphrofayli we-PR kanye nemithombo yezokuxhumana;
· Ukuqonda imakethe - ukungena emikhubeni yokusebenzisa kanye nokunikezwa okujabulisa kakhulu amakhasimende.
UKate Cox, umphathi wezokumaketha we-AHDB Potato, uthe: “Siyabona ukuthi imboni yezinhlanzi ne-chip shop ihlukile, futhi ngenxa yalokho idinga ulwazi oluqondene nemakethe ethile. Sihlanganise yonke imininingwane kusuka kwingosi yethu 'yamakhono we-chip' evela http://potatoes.ahdb.org.uk/ futhi wanezela imininingwane mayelana nemithelela yezimakethe kanye namaphethini wokusetshenziswa, ukwakha isitolo esizimisele, sokumisa esisodwa somkhakha.
“Njengoba sazi, ukuncintisana emkhakheni we-QSR kushubile futhi lokhu kusho ukuthi kumele senze konke okusemandleni ukusiza amabhizinisi ezitolo zezitolo ukuthi avelele ngezizathu ezifanele. Ama-chip ekhwalithi ephezulu namathuluzi namasu wokuphromotha alula angenza umehluko wangempela futhi abe nomthelela omkhulu, ngokuya ngokuthengisa, ukuqwashisa nokugcinwa kwamakhasimende - kokubili esikhathini esifushane nangesikhathi eside.
“Sathuthuka www.ukelani.biz ukuba yisizinda sokuthola ulwazi oluhle kakhulu lokuzijwayeza amabhizinisi we-chip shop; sikholwa ukuthi izokwengeza inani langempela emkhakheni futhi isize ukuthuthukisa ikhwalithi ye-chip nokukhuphula ukuthengiswa emuva ngenxa yalokho. ”