A umbiko omusha by Expert Market Research enesihloko esithi, 'Global Isabelo Semakethe Yemikhiqizo Yamazambane Eqandisiwe, Usayizi, Ithrendi, Ukukhula, Umbiko kanye Nesibikezelo 2021-2026', ihlinzeka ngokuhlaziywa okujulile kwemakethe yemikhiqizo yamazambane eqandisiwe yomhlaba wonke, ihlola imakethe ngokusekelwe ezigabeni zayo ezifana nohlobo, ukusetshenziswa kokuphela, isiteshi sokusabalalisa, kanye nezifunda ezinkulu.
Umbiko ulandelela amathrendi akamuva embonini futhi ufunda ngomthelela wawo emakethe iyonke. Iphinde ihlole ukuguquguquka kwemakethe, okuhlanganisa isidingo esibalulekile nezinkomba zentengo, kanye nokuhlaziya imakethe ngokusekelwe kumamodeli we-SWOT kanye ne-Porter's Five Forces.
Ngokusho kombiko, ukuthandwa okukhulayo kwezindawo zokudlela ezisheshayo (ama-QSR) kuwo womabili amazwe asathuthuka nathuthukile kuqhuba imakethe yamazambane aqandisiwe emhlabeni jikelele. I-Burger King, i-McDonald's, i-Dunkin' Donuts, nabanye baphakathi kwama-QSR aphezulu afaka isandla ekwenyukeni kwemakethe yamazambane aqandisiwe. Ukwenyuka kwemali etholwa abantu emazweni asafufusa, kanye nokwanda kwabantu emadolobheni, yikho okuqhubekisela phambili le mboni.
Isidingo esikhulayo samazambane aqandisiwe kanye nokudla okuhlobene nakho emazweni asathuthuka kubikezelwa ukuthi kuzonikeza amathuba amaningi okuthi imakethe yamazambane aqandiswe emhlabeni wonke ikhule.
Esikhathini esedlule, iNyakatho Melika kanye neYurophu yayiphethe ibhizinisi, futhi kulindeleke ukuthi iqhubeke nokwenza kanjalo esikhathini esizayo. Ukwanda kokusetshenziswa kwezimpahla ezisekelwe kumazambane kanye nokudla okuqandisiwe ezifundeni kungahlobene nalokhu. Indawo yase-Asia-Pacific kungenzeka ibe ngesinye sezimakethe zamazambane eziqandisiwe ezinenzuzo enkulu maduze nje. Ngenxa yenani elikhulayo lezindawo zokudlela ezisheshayo (ama-QSR) esifundeni, imboni yamazambane aqandisiwe e-Asia Pacific iyadlondlobala.
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