Amabhizinisi okudla kuzodingeka ukuthi ashintshe ukuze ahlale encintisana - ku-inthanethi, esitolo, nasekuhlungeni nasekucubunguleni izitshalo futhi.
Ubuchwepheshe namathrendi abumba iSupermarket Yesikhathi Esizayo
U-Bjorn Thumas, onguMqondisi Ukudla Ukuthuthukiswa Kwezamabhizinisi kwa-TOMRA Food, ubheka ukuthi yini esingayilindela.Ushintsho oluphazamisayo luza ezitolo ezinkulu futhi lokhu kuzoba nomthelela omkhulu kulo lonke uchungechunge lokuhlinzekwa kwemboni yezokudla.
Ukuqanjwa kobuchwepheshe ku-inthanethi nokugciniwe kanye nokushintshwa kwezimfuno zabathengi kuzokwakha kabusha isiphamakethe sesikhathi esizayo.
Futhi lelo kusasa lisondela ngokushesha.
Ubufakazi bokuthi sisemaphethelweni oguquko lwezitolo ezinkulu bafika nyakenye ngenkathi i-e-commerce enkulu i-Amazon yabeka imali engu- $ 13.7 (€ 11.7) billion ekutholeni uchungechunge lwesitolo esikhulu i-Whole Foods Market. Lokhu kuthembisa ukushintsha umdlalo ekuthengisweni kabusha kokudla.
Futhi akukhona kuphela emahhovisi abukeka amnandi eSeattle lapho isuphamakethe icatshangelwa kabusha: amanye amabhizinisi akhethekile asevele egcwalisa ama-oda okudla online ngokuletha ngqo iminyango engaphambili yamakhasimende, kanti amabhizinisi amaningi azongena obishini.
Ukuhlanganisa i-savvy yokumaketha ye-Amazon kanye ne-Whole FoodsAmaketanga ezitolo zesitini nodaka ngokwesiko, bebona ukuthi basengozini yokulahlekelwa amandla nenzuzo kule nguquko, baqinisa amakhono abo e-commerce. Inani elinamathiselwe ku-Whole Foods Market nge-Amazon lizobe selifikile njengekhwelo lokuvuka: amaketanga asunguliwe okuthengisa ukudla kufanele asebenzise idatha ye-CRM ukukhulisa ukuthengisa.
Kuyiqiniso ukuthi i-Whole Foods Market inezitolo e-USA nase-UK kuphela, nokuthi abaqambi be-inthanethi banamuhla abanjenge-Instacart ikakhulu base-US - kepha ukushintshela ekuthengiseni okuningi ukudla online kuzoshanela ngokushesha emazweni athuthukile.
Kule minyaka eyishumi ezayo imakethe yezentengiselwano ye-e-commerce kulindeleke ukuthi ikhule ngezinga lokukhula lonyaka elihlanganisiwe elingu-13.5%, lisuka enanini lonyaka lama- € 43 billion namuhla liye ku- € 135 billion ngo-2025.
Abahlaziyi bezebhizinisi bathi yize abadlali be-e-commerce benza imizamo yokusungula indawo e-USA nase-Europe, babhekana nezinselelo ezinzima lapha ngoba imakethe yezitolo ekhona igcwele futhi imishayo iphansi. Lokhu kusho ukuthi ukukhula komhlaba wonke ku-e-commerce yokudla kuzoqhutshwa Asia, lapho kunokuzimisela okuphezulu kwabathengi ukuthenga igilosa online, kuhlangene nokwanda kwamadolobha ngokushesha, izindleko zabasebenzi eziphansi, kanye nemakethe yezentengiso engathuthukisiwe.
Ukunikeza isibonelo esisodwa nje samandla okukhula, eChina, izwe elinabantu abaningi kakhulu emhlabeni, isabelo se-e-commerce semakethe yezitolo okwamanje siyi-4.2% kuphela. Ukubeka lokhu, eJapan eseduze isabelo singu-7.2% kanti eSouth Korea sekuvele kungu-16.6%. Lokhu kuyinkomba eqinisekile yokuthi amabhizinisi afana ne-Chinese multinational conglomerate Alibaba Group, umnikazi weAlibaba.com, azoba sezingeni lezinguquko ezinkulu.
Ukulindela kwabathengi kuzokhuphuka
Ukuthengwa kokudla okwandile online nokulethwa ngokushesha eminyango yamakhasimende angaphambili kuzoba nje ukuqala kwaleli zwe elisha elinesibindi. Amakhodi wekhompyutha nama-algorithms azonika amandla nezitolo ezinkulu ukwenza ngezifiso ukunikela kwazo kumakhasimende, zisebenzisa imininingwane eqoqwe mayelana nemikhuba nezinto ezithandwa ngabathengi.
Ikhasi lewebhu "Okunconyelwe wena" elijwayeleke kakhulu kubathengi bemikhiqizo enjengezincwadi nempahla kagesi lingaqondisa abathengi ekudleni abakuthandayo.
Inani eliqhumayo lezinketho zokulethwaNgesikhathi esifanayo, abathengi bokudla bazokwakha okulindelwe okuphezulu kanye neso elibucayi kakhulu lapho bethenga izithelo ezintsha noma imifino. Okuningi kuzofuna ukwazi ukuthi umkhiqizo omusha kangakanani nokuthi ulungele ukudliwa noma ukuthi ukulungele nini. Inani elikhulayo labantu emhlabeni jikelele elinemiholo esezingeni eliphakathi nezindlela zokuphila lizokwazi kakhulu ukuphepha kokudla futhi lifune ukwazi ukuthi ukudla kwabo kutholwa kanjani futhi kuhlolwe.
Ukuqonda 'ama-foodies' kuzokwazi ngisho nokuhlola imininingwane ngemvelaphi nenani lomsoco womkhiqizo, nokubona iziphakamiso zokupheka nokubhangqwa kokudla. Lokhu kuzoheha futhi kube umlutha wezinombolo zamakhasimende ngenkathi ngobuhlakani kwenza ngamunye azizwe sengathi welashwa yedwa.
Isidingo se-ad-hoc esenziwe ngalezi 'nudges' eziku-inthanethi sizobekela inselelo ushintsho lokuphakelwa kwendabuko kwendabuko. Imigqa yokucubungula izodinga ukwazi ngemininingwane eqondile ukuthi yini engenayo evela emkhakheni nokuthi yini egcinwe ukuze kuhlangatshezwane nokufunwa.
Futhi amazinga wekhwalithi nokuphepha kuzofanele abe ngaphezulu kunakuqala. Esikhathini esedlule abathengi bebengakushaya indiva ukukhubazeka noma benze isikhalazo esibonwa kuphela nguchungechunge lwegilosa noma abakhiqizi bokudla, kepha imithombo yezokuxhumana izokushintsha lokho. Isithombe sento efana nexoxo esikhwameni sik ulethisi singashesha siye egazini nasemhlabeni jikelele, sifinyelele kubantu abanele ukudala ukulimala komkhiqizo.
Ubuchwepheshe ukuqinisekisa ikhwalithi nokuphepha
La mathuba nokusongelwa kusho ukuthi imishini ekhiqizwa yi-TOMRA, umhlinzeki oholayo wokuhlunga ukudla nokukhipha imishini, izodlala indima ekhulayo ekuhlangabezaneni nokulindelwe amakhasimende kanye nokuvikela udumo lwabaphakeli.
Imishini yanamuhla yokugaya nokuhlola iyakwazi ukuhlunga imikhiqizo yokudla ngesivinini esingajwayelekile futhi ifaka izinto ngazinye ngokuningiliziweUkufaka nemishini yokuhlola - lapho kususelwa khona, ngaphambi kokuthunyelwa esitolo, noma kusuka esitolo sokuthumela esiku-inthanethi - kungaqinisekisa umkhiqizo unosayizi owufunayo nokuvuthwa ngaphandle kokulimala noma isikhunta. Ngaphezu kwalokho, imishini yokuhlunga ngezigaba ezihlukile ku-supply chain izokwazi ukuhlinzeka ngemininingwane ebalulekile ngosayizi, ikhwalithi kanye nezinye izimpawu zekhwalithi.
Ukulungela lezi zidingo, imishini yokuhlunga eyenziwe yiTOMRA Group inikwe amandla okwabelana ngemininingwane ukuqinisekisa amazinga aphakeme kakhulu ekhwalithi nokuphepha. Le mishini iphinde ilungiswe kahle ekuqoqeni idatha nasekusebenziseni ukusiza abaprosesa ukukhetha izinto ezingenayo ezilungile, ukuze bafike kumkhiqizo wokugcina ngendlela esebenza kahle kakhulu.
Izitolo ezinkulu zendabuko zilwa nabaphazamisi abaku-inthanethi - futhi imininingwane ngokuthandwa kwabathengi nemikhuba yabo kuzoba yisikhali esibalulekile. Ubuchwepheshe obubheke kubathengi, njengamadivayisi anezinqola zokuthenga noma izinhlelo zokusebenza ze-smartphone, bazoqondisa abathengi baye emaphaseji nasemashalofini lapho kungenzeka bathenge khona. Izinzwa ezisemashalofini esitolo zizogcina umkhondo wezinto amakhasimende azifaka ezinqoleni zazo futhi zikhokhise uhlelo lwazo lokukhokha lweselula lapho ziphuma esitolo.
Isithembiso se-Amazon Go: ayikho imigqa, akukho ukuphuma - vele ubambe uhambe. Izinzwa ne-AI, kuhlanganiswe nohlelo lokusebenza efonini yakho kwenza wonke umsebenzi.
Izitolo eziyisithupha ze-Amazon Go sezivuliwe kuze kube manjeLe datha ebukhoma izokwenza ukuthi izitolo ezinkulu zithembele kakhulu ekulethweni kwamasheya 'ngesikhathi esifanele', kunciphisa izindleko nendawo yokugcina isitoko esizeni. Idatha ebukhoma izosiza abahlinzeki ukuthi benze ukufakwa kanye nokuhanjiswa kokudla kusetshenziswe isikhathi.
Izitolo ezinkulu nezitolo ezikhethekile zokudla zizoba nethuba lokwehlisa izindleko zokusebenzisa indawo ngokuba zincane, ngenkathi zinikela ingxenye enkulu yamashalofu azo ekuboniseni umkhiqizo omusha.
Ukunweba ukuthathwa kokudla. Okunye okungenzeka ukuthi izitolo ezinkulu zizohlala zingosayizi ofanayo kepha ziguquke kumqondo, zibe yizindawo zokuthenga ngokuchofoza nangodaka. Ngoba abathengisi badinga ukunikeza abathengi umuzwa ongaguquguquki we-omnichannel, izitolo zizoxhuma imihlaba ebonakalayo neyedijithali. Lapha, abathengi bangabona futhi bezwe imikhiqizo abangayi-oda ku-inthanethi. Lapha futhi, ukunikezwa kwemikhiqizo eku-inthanethi nakho kungafinyeleleka ngezikrini ezisebenzisanayo.
Lezi zinguquko zihambisana nokukhula kwesibikezelo kwesidingo sabathengi semikhiqizo enempilo, esezingeni eliphakeme, ukukhetha okuningi, kanye nokusebenziseka kalula okukhulu - isidingo esizokwanda kakhulu njengoba imali engenayo yasekhaya ikhuphuka emazweni asathuthuka, iletha abantu abayizigidi ezingama-70 emhlabeni jikelele ezingeni eliphakathi minyaka yonke.