Uma amabhizinisi eziphatha ngendlela eqhubekayo, akuwona kuphela umphakathi ozuzayo – lokhu kungasiza futhi ukuletha amabhizinisi amasha.
U-Stefaan Kennis, uMqondisi we-Strategy, Market Intelligence and Sustainability at TOMRA Food, uchaza ukuthi kungani - nokuthi ubuchwepheshe bungakwenza kanjani lokhu kube lula.
U-Stefaan Kennis, Umqondisi Wezinhlelo Zokusebenza, Ubuhlakani Bemakethe kanye Nokusimama kwa-TOMRA FoodFarmers, abalimi, abacubungula ukudla, abapakishi, nabathengisi bangase bangacabangi ukuthi ukusimama kunento yokwenza nabo. Ukuthi ibalulekile kuphela ezinkampanini ezinkulu, noma ukuthi yigama nje eliyimfashini.
Kodwa ukulahla ukusimama njengokungabalulekile kungaba yiphutha elibizayo.
Kunokuba kube yimfashini, ukusimama kulapha ukuze kuhlale futhi kukhule ngokubaluleka, ikakhulukazi ezimbonini ezithengisela abathengi.
Ngenxa yokuthi abathengi bakhathazeka kakhulu ngezihloko ezinjengokusimama, indawo ezungezile, nokuphathwa ngendlela efanele kwabasebenzi, balindele ukuthi izinhlobo zokudla zisingathe lezi zinkinga ngokuzibophezela nangokuziphatha okuhle - futhi izinhlobo zilindele okufanayo kubahlinzeki bazo.
Ngakho-ke ake sibone ukuthi, ngaphezu kokuzuzisa umphakathi, ukusimama kungaba kuhle kanjani kwezohwebo. Ingahlanganiswa kanjani embonini yokudla, nokuthi imiphi imisebenzi yebhizinisi engasetshenziswa kuyo.
Amakhasimende akulindele
Abathengi abaningi banamuhla bacabanga kabili ngaphambi kokuthenga, bezibuza ukuthi ngabe lokho asebezokuthenga kwakhiqizwa ngendlela enomthwalo wemfanelo emvelweni nasekusimameni.
Izimo zengqondo ziyehluka ezizweni zonke, ezizukulwaneni nasezimbonini, kodwa njengokubuka kafushane, ukusimama kukalwe njengendlela yokunquma yokuthenga ebalulekile ngama-60% wabathengi.
Lokhu bekungenye yezinto ezitholwe yi-Global Sustainability Study 2021 (eyenziwe yi-global sustainability consultancy u-Simon-Kucher & Partners), ephinde yathola ukuthi ngaphezu kwengxenye eyodwa kwezintathu yabathengi emhlabeni wonke bazimisele ukukhokha ngaphezulu ukuze kusimame futhi eminyakeni yamuva nje 85. Amaphesenti abe 'luhlaza' ekuthengeni kwawo.
Lolu cwaningo, njengolunye lwangaphambili, luveze ukuthi abathengi abaneminyaka engaphansi kwengama-40 bazinaka kakhulu lezi zindaba kunabantu abadala.
Abathengi abasebancane, kukhulu ukuqaphela kwabo ukuthi izinqumo zokuthenga ziwuthinta kanjani umhlaba, futhi maningi amathuba okuba bathenge ezinkampanini ezikholelwa kuzo izimbangela zokuxhumana.
Lokhu kubalulekile manje, futhi kuzoba okubaluleke nakakhulu esikhathini esizayo esiseduze: unyaka nonyaka, izizukulwane ezincane (ezaziwa ngabakhangisi njengeMillennials kanye noGen Z) zizomelela isabelo esikhulu kakhulu sabantu babathengi.
Akuwona nje umbono womphakathi noma izingozi zokuguquguquka kwesimo sezulu ezikhuthaza ukusimama kwezinhlelo zebhizinisi. Esinye isici esibalulekile izinkundla zokuxhumana.
Ngenxa yokuthi izinkundla ze-inthanethi zinikeza abantu abathukuthele amandla okumemeza kakhulu nangokubanzi, impumelelo yezentengiselwano namuhla ayincikile nje ekuzuzeni izinhliziyo nezingqondo zabathengi, kodwa futhi nasekungabaphoxini noma ukubacasula.
Noma iyiphi inkampani ehluleka ngokusobala ukuhlonipha izindaba zokusimama - ngokunganaki indawo ezungezile, mhlawumbe, noma ngokumosha izinsiza ezinomkhawulo - ingaphelelwa umusa ngokushesha kubathengi ethembele kubo.
Ukwenza kube lula embonini yokudla
Izindaba ezinhle ukuthi kulula ukuthi imboni yokudla nezolimo ithathele phezulu ukusimama. Lokhu kwenziwa ukuthi kube nokwenzeka ngobuchwepheshe obunikezwa i-TOMRA Food, umkhiqizi ohamba phambili emhlabeni wezixazululo zokuhlunga ezisekelwe kunzwa kanye nezixazululo ezididiyelwe zangemuva kokuvuna zemboni yokudla.
Ngenxa yokuthi abahluzi be-TOMRA bangakwazi ukubona futhi bakhiphe izinto ezingafuneki emigqeni yokukhiqiza nokucubungula ngokuya ngombala wabo, ukwakheka, ubukhulu, ukwakheka, ngisho nezici zabo zebhayoloji, badume ngokubeka izindinganiso eziphakeme ekuphepheni kokudla kanye nekhwalithi yomkhiqizo.
Okungaziwa kakhulu, nokho, iqiniso lokuthi izixazululo ze-TOMRA nazo zisiza ukufeza ukusebenza kahle kwemvelo. Ngaphezu kwalokho, amapulatifomu esixazululo se-TOMRA angafanelana cishe nazo zonke izinhlobo zokudla: amazambane, imifino, izithelo ezintsha nezigayiwe, amajikijolo, izithelo ezomisiwe, amantongomane, imbewu nokusanhlamvu, amaprotheni, ukudla kwezilwane ezifuywayo kanye ne-confectionery.
Ukudla kwe-TOMRA - Indlunkulu. Umkhiqizi wemishini eLeuven, eBelgium Ukunciphisa ukulahleka kokudla kanye nemfucuza kubalulekile ukuze kuncishiswe izindleko zokukhiqiza futhi kukhuphule ukusebenza kahle kohlelo lokudla, kuthuthukiswe ukuvikeleka kokudla nokondleka kahle, futhi kube neqhaza ekusimameni kwemvelo.
Ukulahleka kokudla kwenzeka ngesikhathi sokuhlinzekwa kokudla kusukela ekulahlekeni kwangemva kokuvuna epulazini kuze kufike kodwa kungafaki isigaba sokudayisa. Imfucuza yokudla isho ukudla okulahlwayo ezingeni labathengisi, abahlinzeki bezinsiza zokudla kanye nabathengi.
Kungokunciphisa ukulahleka kokudla lapho izixazululo zanamuhla zokuhlunga kanye nezigaba nazo zithuthukisa isivuno kanye nenzuzo. I-United Nations Food and Agriculture Organization (FAO) ixwayisa ngokuthi ngo-2050 isidingo sokudla emhlabeni wonke sizokwenyuka cishe ngo-50%, kodwa kuphela u-20% ngaphezulu komhlaba ongasetshenziselwa ukukhiqiza.
Lokhu kusho ukuthi izinsiza ezikhona kumele zisetshenziswe ngempumelelo kakhulu. Ukusimama nokuphila kuxhumene ngokungenakuhlukaniswa. Futhi, izimpendulo zingatholakala kwezobuchwepheshe.
Umbiko wakamuva wePhalamende LaseYurophu - 'Izinketho zobuchwepheshe zokondla abantu abayizigidi eziyizinkulungwane eziyi-10' - uveze ukuthi ukusimama kungathuthukiswa ngezindlela eziningi ngokwenza ngokuzenzakalelayo imigqa yokukhiqiza nokucubungula ukudla.
Izinzuzo zokuzenzakalela, umbiko uphawule, zifaka “ukuthuthukisa ikhwalithi yomkhiqizo” kanye “nokunciphisa ukulahleka kwekhwalithi nokukhubazeka.” Lokhu kuyiqiniso ngempela kokuhlangenwe nakho kwe-TOMRA.
Izihlungi namagreda e-TOMRA aklanywa futhi athuthukiswa (futhi ashunwa kahle esizeni) ukuze asuse izinto ezingafuneki nemikhiqizo engaphelele ngaphandle kokulahla imikhiqizo emihle.
Izixazululo ze-TOMRA zithola isilinganiso esiphansi kakhulu sokunqaba kokuhle kokubi - futhi uma umkhiqizo othile omuhle ukhishwa emugqeni, ngokuvamile ungatholwa ngokuwusebenzisa ngokuhlunga okwesibili, noma ulandwe ukuze udayiswe ebangeni eliphansi.
Ngenxa yalokho, izixazululo ze-TOMRA zokuhlunga nokuhlela zikhuphula isivuno somkhiqizo, zifaka umaka omkhulu ebhokisini elibhalwe 'ukuqina', futhi zinikeze abasebenzisi ithuba lokuncintisana.
Ukuthuthukiswa okwengeziwe kungenzeka
Ukwehliswa kwesikhathi esizayo kokulahleka kokudla kuzoba ngcono nakakhulu, hhayi ngoba singena enkathini yedijithali. Isibonelo esihle ukuthi zonke izinkundla zokuhlunga ze-TOMRA zixhumeka kanjani kunkundla yedatha ye-TOMRA Insight, eqoqa idatha ngesikhathi sangempela futhi igcine lokhu ngokuphephile emafini.
Idatha ebukhoma ingaphendulwa ngokushesha (nakude) ukuze kuthuthukiswe izilungiselelo zomshini; idatha yomlando ingacutshungulwa ibe ulwazi olungasetshenzwa ukuze kuvulwe ukuthuthukiswa kokusebenza komshini.
Ukuhlaziywa kwedatha okunjalo kuzoba wusizo ngokwandayo njengoba singena esikhathini esizayo esifakwe kwidijithali, siguqula ukuhlunga kanye nokuhlela kusuka ohlelweni lokusebenza kuya ethuluzini lokuphatha elinobuciko.
Futhi ukwenza umzamo wokwamukela izinqubo zebhizinisi ezisimeme akuhlukile kakhulu ekutshaleni imali kuzixazululo ze-TOMRA: kanye nokuba kuhle emhlabeni, kusiza ukuvikela leyo mpahla ebaluleke kakhulu yebhizinisi, isithunzi somkhiqizo.
Umthombo: https://www.potatopro.com